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HMS Host & UMOE Restaurants: Airport cafes and restaurants

Across airports HMSHOST-UMOE allow guests to provide immediate feedback on their dining experience. Instantly after feedback is given the guest receives a thank you reward – typically a free coffee. Simple as that!

wagamama give feedback

HMSHOST-UMOE asks only two questions to their guests;

“In your opinion, how can we improve?”

“How likely is it you would recommend us to a friend”

The second question is the standard NetPromoterScore question which allows HMSHOST-UMOE to benchmark their score over time and across restaurants. From a restaurant manager perspective she receives immediately an e-mail when the guest has completed a survey with the survey response. This way she can action the feedback immediately either if it requires operational improvements or simply sharing the great feedback with the rest of the team!

 

In the cafes and restaurants guests are encouraged to give feedback. They can scan a barcode with their phones to get to the branded landing page where they enter their mobile number.

The entire flow from the SMS works seamlessly in the guest´s browser. Once the survey is completed a reward is loaded and by a click of a button it is redeemed by the employee, then showing it is valid and finally that it has been used. The reward also is valid for a defined number of days from survey completion and will also expire if not used in time.

Puro gusto give feedback

 

 

Each cafe or restaurant has their own branded experience although the structure of the flow is the same and the survey questions are the same. Some examples below.

Two Tigers:

two tigers give feedback

 

Starbucks:

starbucks give feedback

 

TGI Fridays:

TGI fridays give feedback

 

HMSHOST-UMOE can easily add an extra motivation for the guests to provide feedback – a chance to win a travel gift card. Guests are engaged with a simple scratch card game once they have completed the survey. Most guests do not win, but get a consolation prize – in this case with the restaurant Food Truck Festival – a free soda!

Food Truck Festival give feedback

 

Food Truck Festival

 

 

HMSHOST

operates these concepts at airports across Norway

Brand logos

 


Case

Loop Neighborhood: Car Wash Subscription Program

Loop Neighborhood is one of the most tech-forward convenience retailers in the U.S. and recently upgraded its mobile app to add car wash subscription.

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Enmarket: Innovative Marketwash Car Wash Subscription Program

Enmarket becomes the first in its market to offer customers monthly subscription car washing options with its new, state-of-the-art Marketwash mobile app.

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FastLane Convenience Stores: Car and Truck Wash Subscription Programs

FastLane offers customers a subscription option for monthly subscription car and truck washing with the goal of delivering a frictionless and contactless solution for customers, as well as building recurring revenue for the business. 

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Sunshine Gasoline: Mobile Fuel Pay, Car Wash Subscriptions, and Games

Sunshine upgraded its existing Max Carwash App, created by Liquid Barcodes, to Sunshine Brand featuring a special fuel pay program that allows consumers to conveniently pay for fuel using the app and purchase car wash subscriptions and more!

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United Pacific: Taking Car Wash Subscription to a New Level

Car wash programs are revenue drivers for convenience stores and fueling stations around the globe. Making sure the process is convenient and cost-effective for customers increases traffic and drives in-store sales.

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Circle K: Unlimited Car Wash Subscription Program

Circle K, operated by Canada’s Alimentation Couche-Tard, has become one the most widely recognized convenience store brands, known worldwide for quality products and great customer service. Circle K uses Liquid Barcodes’ subscription platform to power their Carwash subscription app program.

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Old Irish Pub: Stamp and Point Rewards for Drink Purchases

The Old Irish Pub, similar to traditional Emerald Isle establishments in Ireland, rewards loyal customers with digital stamps and points for frequent purchases. The pub chain is Scandinavia’s largest chain of pubs, headquartered in Denmark, and operates 38 locations in the Netherlands, Finland, Spain, Denmark, and Norway. The app is available in English with apps […]

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7-Eleven Sweden: Customer Program with Stamps and Digital Coupons

7-Eleven Sweden is part of Reitan Convenience and one of Sweden’s leading convenience retailers with close to 200 stores in the city and on the road (Shell/7-Eleven).

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Maxol: Ireland’s First Loyalty App with Fuel Pay

After more than a century serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design and offers. Having recently been recognized in 2021 as the winner of the NACS Best Store Award for Europe, Maxol’s new app provides next-level convenience to […]

Case

Smith Oil: Digital Stamp Cards and and Revolutionary Fuel Payment Program

The Smith Oil Company loyalty program rivals, if not exceeds, the apps of some of its largest regional competitors featuring digital stamps, fuel pay, store locator, friend referral, and more. In late 2022, Smith Oil Company initially deployed a fuel pay mobile solution, also created by Liquid Barcodes, featuring a special fuel pay program that […]

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