COSTA COFFEE DRIVES FREQUENCY – BEST PRACTICE EXPLAINED
Costa Coffee in India drives re-purchase and increased frequency of visits using smart follow-up couponing.
After a visit a delayed follow-up coupon is sent via SMS, in some cases after 1 hour – in other cases after 2 days. In each case the validity of the coupons are only for a limited number of days.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.