RED BULL GAME ENGAGES – BEST PRACTICE EXPLAINED
Red Bull and 7-Eleven teamed up in Denmark to engage with their target group through Facebook banner ad activation.
The consumers were led to a fun “Find Willy” game they could play on their mobile and if they reached a certain number of points in the game they were rewarded with a free can of Red Bull. They simply entered their mobile number and received a unique coupon to redeem in a 7-Eleven store of their choice.
See a video presentation of the case here:
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.