7-Eleven Denmark’s digital coupons revolutionize corporate gifting with convenience and efficiency.
7-Eleven Denmark has launched an innovative digital coupon store for clients to share rewards with customers. With approximately 200 stores, Denmark’s leading convenience retailer continues to offer creative solutions through collaborative partnerships.
This all-digital approach coupon shop allows businesses to purchase digital vouchers in bulk for a variety of products, including coffee, food items, and more. This approach streamlines corporate gifting by enhancing convenience for buyers and recipients.
Pay Only for Coupons Used
7-Eleven is so sure of the attractiveness of their offer, that they’re willing to gamble on the use of the coupons.
When a company rewards or gifts customers with a coupon for a 7-Eleven treat, they initially purchase the number of coupons they plan to give away. Let’s say a bank wants to thank their loyal customers and purchases 500 coffee coupons from 7-Eleven.
By the end of the redemption period, the bank only pays for used coupons. 7-Eleven will refund the bank for the coupons that were not used.
It’s a win-win situation for both companies—money in the bank for 7-Eleven and potential cost savings for the gifting company!
Digital Coupon Store Makes Corporate Gifting Convenient
Corporate clients can distribute digital coupons electronically, and recipients can redeem their rewards in-store. This process saves time and money and simplifies the logistics for program administrators without dealing with fulfillment and postage.
7-Eleven’s coupon shop makes corporate gifting simple. B2B corporate customers can distribute coupons in various ways (SMS, email, physical vouchers). Coupon recipients visit any store, scan their code, and enjoy their reward!
For 7-Eleven, offering digital coupons provides a unique selling point differentiating them from competitors. Customers who receive these digital rewards are excited to collect their free items and likely purchase additional items once in-store. This is a bonus for the retailer leading to increased foot traffic and loyalty.
7-Eleven makes corporate gifting simple. B2B corporate customers, ranging from banks and insurance companies to telecoms and media firms, can easily navigate the online purchase process. Once the order is placed, the digital coupons are sent to the client for distribution via email, SMS, or physical vouchers.
Retailers like Costa in the UK and Starbucks in the U.S. have seen great success with such programs.
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology partner specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with the “customer connection cycle” process to engage, promote, and reward customers’ activities in real time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry partners across several global markets, by offering unique subscription and mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities.
Visit the Liquid Barcodes booth at the October NACS Show at booth #C6219 in the Technology area. Learn more about Liquid Barcodes at LiquidBarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
