Beverage subscription programs offer the benefits of enhanced customer loyalty, a predictable revenue stream, and a competitive edge.
Sweater weather has arrived and customers are looking for hot drinks to warm them up on the cold fall and winter days. Make your store a destination to satisfy their thirst with a convenient coffee subscription.
Coffee and drinks are well-known traffic-builders and excel as complementary products to food and snack items. Circle K and LOOP Neighborhood Market in the U.S. and 7-Eleven Sweden attract recurring customers with their robust beverage offer and in turn, they entice additional foodservice sales.
Taking that offer one step further, a coffee subscription program will increase foot traffic, enhance foodservice sales, and be the epitome of convenience for customers looking for a quick and satisfying store visit.
How a Coffee Subscription Program Works
A coffee subscription program allows a customer to have unlimited coffee (or limited, e.g. one or two cups per day). You can choose to trial the offer with coffee alone or include additional beverages. The customer subscribes on the app and it auto-renews every month. Using their app, the customer can get coffee in any store in your chain wherever and whenever they want.
Because the subscription redemption is app-based, you should promote additional products and push offers directly to the user. Smart promotions include discounts on well-timed, complementary items like donuts in the morning and snacks in the afternoon.
Increased Spend
A coffee subscription program will deliver that convenience for your customers. McKinsey research found subscribers are 60 percent more likely to spend more with the brand after subscribing. A subscription program delivers recurring revenue for your business and coffee subscription programs mean even higher frequency visits for your most loyal customers.
Coffee subscribers will want to get their money’s worth from their subscription so they will visit frequently to get their drinks. They will not leave with only one cup in one hand and will certainly fill the other with food. Be sure to make the foodservice offer as obvious and enticing as possible!
More About Coffee Subscription and Beverage Programs
We have published several articles in our Summer Subscription Series to help you learn the basics and more about subscription programs. Check out these articles to find your fit.
- An Introduction to Subscription Programs
- Which Subscription Model Will Win You the Most Customers?
- Use Digital Prepaid Cards to Get Started With Subscription Programs
- Beverage Subscriptions Improve Foodservice Sales
- Enhance Foodservice Sales With Daypart Marketing and a Beverage Subscription Program
- Measure Beverage Subscription Program Success
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote, and reward customers’ activities in real-time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile payment, machine learning, personalization, gamification, loyalty, and other capabilities.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS and was host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.
