Engage customers with a compelling loyalty program that is clear, compelling, and consistent.
In the dynamic landscape of convenience retail, developing a distinctive loyalty program is essential to stay competitive and relevant. The Liquid Barcodes Convenience Retail Loyalty Playbook is your hands-on tool to make this happen. Wow your customers with proven loyalty techniques.
We developed the Liquid Barcodes Customer Connection Cycle framework to illustrate how to strategically engage customers through various channels, converting them into loyal program participants. The framework uses proven loyalty mechanisms to ensure customers return sooner, becoming habitual purchasers.
How to Wow With the Customer Connection Cycle
Recognizing the significance of a strong customer base in driving revenue, the key principle of the Liquid Barcodes Customer Connection Cycle is simplicity, ensuring your program is easy to understand, join, earn, and redeem. It’s not just a proprietary approach; it’s our shared strategy to elevate your loyalty program and drive your business to success.
Let’s dive into the “How to Wow” section within the Convenience Retail Loyalty Playbook, centered around the Customer Connection Cycle, designed specifically for the convenience retail landscape.
To start off strong, focus on the Three ‘C’s:
Clear
Keep it simple. Ensure your loyalty program structure and benefits are straightforward. Avoid the trap of chasing short-term sales at the expense of long-term customer relationships. Clarity is key to avoiding confusion and delivering real value.
Compelling
Loyalty programs work when they offer benefits that customers find worthwhile. Strike the right balance between tangible rewards and emotional recognition. A compelling program attracts customer and entices them to return again and again!
Studies show that 68% of customers will sign up for a loyalty program if prompted and more than half want to interact via a mobile app.
Swiss retailer, Brezelkönig excels at offering pretzel-loving customers to enjoy recognition and rewards for their loyalty. Additionally, the Brezelkönig app accepts payments to make the customer experience even more convenient.
Consistent
Longevity relies on consistent communication. It’s not just about flashy launches but maintaining a steady flow of relevant messages. Consistency ensures your program remains on customers’ radars, cutting through the noise of their busy lives. Use the same promotional materials inside and outside the store, within the app and in direct marketing emails. Everything should look the same and work together.
Wow the Customer
Make sure every customer interaction counts. Using the Liquid Barcodes Convenience Retail Loyalty Playbook, let us steer you through the essentials of the 3 C’s and more by ensuring your loyalty program takes center stage in the success of your business.
This informative video explains more about the 3’Cs in this edition of the Liquid Barcodes Convenience Retail Loyalty Playbook video series.
To see all 12 chapters in the video series, you can start with the first Introduction video.
Achieve Loyalty Excellence
Large or small, retailers have found that having a functional, sleek, easy-to-use loyalty app is the optimal way to stand above the competition.
According to NACS, a PYMNTS Intelligence study, “72% of convenience retailers believe that consumers would be very or extremely likely to switch merchants if not provided mobile apps. Plus, 70% said the same of digital coupons and rewards.”
Whether starting or looking to revamp a current loyalty program, the experts at Liquid Barcodes can help develop a simple-to-operate rewards program or integrate with a current program to add differentiating next–level programming.
Click here to download the Liquid Barcodes Convenience Loyalty Playbook and reach out and let’s get started!
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology partner specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with the “customer connection cycle” process to engage, promote and reward customers’ activities in real-time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry partners across several global markets, by offering unique subscription and mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities.
Learn more about Liquid Barcodes at LiquidBarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.
