Customers are busy people. Their attitude towards loyalty programs is like water, flowing where there is least resistance. Make sure your program is easy to use.
At Liquid Barcodes, our loyalty marketing platform can help you make it easier to be a loyal customer using automatic receipts after each transaction, even when our advanced POS integration is not suitable for you.
Register Payment Method
It is important to create a link between the transaction and customer, both for sales follow-up and to collect data.
The easiest way to track purchases is by registering the payment method, e.g. your payment card or mobile payment app. This can be done in the terminal in store, in your app, or directly in mobile payment apps.
However, you could use any other way of identifying the customer in store, eg. scan member card, contactless, NFC, beacons etc.
For all registered purchases, the POS or back-end platform sends the receipt and user identification, with their permission, to Liquid Barcodes loyalty system.
Auto-Stamps
Make sure your customers do not lose out on stamps and recognition that they are entitled to.
We analyse their receipts and automatically determine whether the customer is entitled to any stamps. We then automatically credit the stamps for the relevant purchases and issue rewards to the customer.
If the customer does not use her rewards, we can send out reminders, for example shortly before expiry which drives engagement.
Follow-Up
Through receipt analysis we can issue content to achieve your “Promote, Reward and Engage” objectives.
For example, brands can distribute offers and coupons to customers that buy – or do not buy – their products.
Customers with large baskets can win scratch cards or earn rewards.
There are endless marketing ideas available and opportunities for you to drive customer loyalty – and our platform can support them all!
