Chicken is a game we’ve created that tells you a lot about your customers and their price sensitivity.
This game is set to automatically improve your offer each day during the campaign. However the availability is limited so customers have to decide whether to be brave or patient!
For each day of the campaign, the offer gets better until it’s sold out. Each customer can get one – but if they wait too long, they get none! How long will they dare to wait?
The secret to this campaign is that customers can’t see see how many remaining coupons there are, or how much better the next day’s offer is going to be. Typically on day four, the product will be free.
With “Chicken”, the campaign communication highlights that this is a very limited offer, e.g. only 500 redemptions will be available throughout the campaign. Only the first 500 app-users to redeem their coupon will be able to.
Chicken example from 7-Eleven Denmark: 500 Monster starting at 15 DKK, 5 NOK reduction per day. In this campaign, the campaign allocation was used on day 2 at 10 DKK.
Like all our games, “chicken” is designed to be set up quickly and easily by your team on our self-service platform, in your brand colours for maximum impact. You simply send your user base a unique, single-use coupon each, and set up the campaign rules to include a maximum number of in-store redemptions.
Try “chicken” to bring truly memorable and engaging campaigns to your customers.
7-Eleven Denmark used their owned social media channel to promote in app offer.
Chicken campaign earned 7-Eleven Denmark 6x fold increase in activity on Facebook and 2x as many downloads as normal.
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