Our “happy hour” feature is cleverly designed to send you customers when you need them most.
Campaigns are created that only work at the times you choose. During these “happy hours”, the coupon will change graphics along with the business rules that allow them to work at your point of sale.
This feature is a clever way to allow coupons to run for longer periods of time yet they are automatically set to switch on and off between the active and inactive times of your choice.
For example, your happy hours may be weekdays 9am – 11am, only Tuesday 5pm – 9pm or in other areas such as business districts, perhaps you need to promote Saturdays and Sundays. When do you need more traffic?
Below are two sample campaigns from 7-Eleven Denmark.
Outside “happy hours” the coupon image is communicating when happy hour is and the code is inactive. It simply won’t work with the point of sale system.
Within happy hours, which in this case is every Thursday, Friday and Saturday between 17:00-00:00 the offer is showing and the unique coupon code is active.
Below is an example from Pressbyrån Sweden.
Outside “happy hours” the coupon image is communicating “appears when it is dark”. Inside “happy hours “(when it is dark) it offers “therapy for the dark” with a great offer on a a specialty bakery item.
The reverse side of the coupon communicates the exact timing of “happy hours”.
The image updates automatically every day at 08:00 and at 15:00.
Similarly the unique coupon code is activated/deactivated.
Like all our features, “Happy Hour” campaigns are designed to be set up quickly and easily by your team on our self-service platform, in your brand colours for maximum impact.
Try the “Happy Hour” feature to bring another exciting brand experience and digital loyalty campaign to your customers.
