POINTS

Engage

Scratch card Slot machine Popping balloons Wheel of fortune Lucky tiles Three steps game Cracker game Catch´em Countdown tiles Memory Tap it! Falling objects Quiz Survey Select prize Product rating

Promote

Coupons Chicken Hurry Happy hour Share and care Web link

Reward

Tiers Points Stamp card Follow ups Special occasions Prepaid card Rating

Communicate

Push notifications Distribution channels Own distribution Beacons | geofencing Social media earned Paid media Landing pages

Recruit

Easy registration Recruiting channels Recruit-a-friend Share coupons

Automate

Aftersales Life cycle | activation Rich member profiles Personalisation Show receipts

Sell out of store

Subscription on car wash Subscription on coffee Order and pay Shop in app Gift card Goodie bags Send a gift Coupon shop

Merchant

Local dashboard Employee deals

Evaluate

Data sources Basic analysis Advanced analysis Management reports Stores register A/b testing Mystery shopper Net promoter score

Protect

Platform security Data protection Consent handling My page

Operate

Campaign operations Reports and overviews Customer management and member support Supplier brands B2b partners Content via api Customizations Regions | districts | brands Offline to online Import 3rd party codes Issue 3rd party reward Service levels Operations support

loyalty marketing platform

As the world’s leading loyalty marketing platform for the convenience retail industry, we can help you create a points-based program where your customers can earn points, check their balance and of course spend those points to claim their rewards.

Earn Points

Many loyalty programmes and industries use points as their currency due to their flexibility and power to drive desired consumer behaviours.

You can build a points based program in a number of ways, for example:

Where customers earn points by purchasing specific products like fuel, carwash or food. You can also design the program so that customers earn a base level points one every purchase, but gets extra/double or triple points by buying selected products of your choice.
You can design a rewards program where the customer earn points per $ spent. This is the most common approach. It’s important to keep it simple to understand what the conversion is from $ spend to points, and what the value of a point is, and how these can be used once they reach certain levels. If the customer earns points on a total amount spent, it’s important to exclude the amount spent on “banned” products (e.g. tobacco, alcohol etc) which will not give points.
You can also design a rewards program where the customer earns points per visit.
Finally, you can design a rewards program where the customer earn points by activity. The activities can be things like prepaid card top-up, purchases, in-app activity, completing profile surveys or playing games.

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Using Points for Rewards

We recommend using points as the currency in your shop in your app. This gives you a wide variety of spending options, while maintaining a high degree of margin control on point spending.

Our loyalty marketing platform also supports sending points to another app user or donating points to charity organisations that you choose.

Donating points to charity can be marketed in many ways. For example, one point can be worth €1 and the consumer can donate 10 points – €10. A possible alternative is that the retailer matches the donations of their customers.

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