Han-Dee Hugo’s Jeep giveaway attracts 20,000 new loyalty members during summer campaign.
Han-Dee Hugo’s, a division of Sampson-Bladen Oil Company based in Clinton, NC, surprised themselves with a larger-than-expected following for its summer 2024 Jeep Wrangler giveaway for loyalty mobile app users.
In June, Han-Dee Hugo’s debuted its new loyalty mobile app, collaborating with many industry CPG partners for a promotion with a grand prize. To enter, customers joined the Han-Dee Hugo’s Craziez Rewards program and purchased select products such as Pepsi, Coke, Monster, Red Bull, Hershey, Mars, and many others.
Han-Dee Hugo’s Jeep Promotion Attracts Thousands of New Members
Throughout the summer, thousands of customers submitted entries. The final grand prize drawing takes place on September 18th with one lucky winner driving home in a 2024 Jeep Wrangler.
The promotion ran from June to September. During that time, 20,000 members joined by downloading the app. More than 68,000 entries were received for the Jeep giveaway. Members can collect stamps for several products and Monster, Pepsi, frozen fountain, and coffee clubs were the most popular items with more than 10,000 each.
Customers are Crazy for Craziez Rewards
The new Han-Dee Hugo’s mobile app, developed in collaboration with Rovertown, offers customers a robust loyalty program including digital stamp cards, a store locator map, sign-up rewards, friend referral bonuses, perks for birthdays, games, and more.
Han-Dee Hugo’s operates on Verifone’s point-of-sale system which ensures seamless integration thanks to Liquid Barcode’s recent Verifone loyalty integration certification.
Additionally, the back-end application integrates with product scan data to ensure age-restricted products are accurately and appropriately marketed with a reporting loop to the respective organizations.
Han-Dee Hugo’s is a division of Sampson-Bladen Oil Company based in Clinton, NC. Sampson-Bladen Oil Co. was founded in 1936 and opened its first convenience store in 1980. Today, Sampson-Bladen Oil Company operates 110 convenience stores with 25 car washes, seven Subways, and five Little Caesar’s.
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology partner specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with the “customer connection cycle” process to engage, promote, and reward customers’ activities in real time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry partners across several global markets, by offering unique subscription and mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities.
Visit the Liquid Barcodes booth at the October NACS Show at booth #C6219 in the Technology area. Learn more about Liquid Barcodes at LiquidBarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
Han-Dee Hugo’s
Han-Dee Hugo’s mobile app offers customers a robust loyalty program including digital stamp cards, a store locator map, rewards and perks for birthdays, friend referrals, gamification, and more. With the new mobile app, customers can select from several car wash subscription packages for a contactless car wash experience.
