COCA-COLA MATCH YOUR SPOTIFY – BEST PRACTICE EXPLAINED
Coca-Cola Company and Pressbyrån (Reitan Convenience) teamed up in Sweden to engage consumers around the Eurovision song contest.
Consumers were led from banners on Facebook to Spotify where they could automatically match their personal Spotify history against a Eurovision playlist. The better match the better offer they would get on a Coca-Cola Zero Sugar.
By typing in their mobile number on the web page the consumers got a mobile voucher via SMS.
Coca–Cola has achieved great success in digital marketing. More on Coca-Cola.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.