SAS TREATS FREQUENT FLYERS – BEST PRACTICE EXPLAINED
SAS uses every-day relevant rewards to show how much they appreciate their customers in the age group 18-27. The day of flight SAS sent a 50% off voucher on a magazine to their customers via SMS. Men got two types of offers and women two different magazines. Their customers can redeem the unique, single-use voucher in Narvesen convenience stores either at the airport, train stations, metros or high-street.
The voucher was valid for 7 days. At redemption in-store the customer instantly got a personal offer to subscribe on the specific magazine.
About Liquid Barcodes
Liquid Barcodes Inc, based in Fairfax, Virginia, is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. Their proprietary cloud-based technology platform allows retailers to create and manage their digital marketing campaigns, including subscriptions, with a proprietary process called the “customer connection cycle” to engage, promote and reward customer activities in real-time across digital and media channels.
Liquid Barcodes has a variety of solutions to meet the individual needs of convenience retailers, ranging from a complete loyalty platform to specific add-on modules for existing loyalty programs. Features such as rewards, gamification, AI and machine learning, and subscriptions for a variety of products and services are customizable to suit retailer needs.