Every great business has an inspiring founding story and the Liquid Barcodes 10-year journey is inspiring the future of loyalty.
I recently had the pleasure of talking with both Mats Danielsen, Liquid Barcodes CEO, and Bob Stein, Liquid Barcodes Chairman, while at the NACS Show in Las Vegas and we are proud to share the Liquid Barcodes journey story.
Mats detailed how the small founding team began Liquid Barcodes working with the Reitan Convenience Group’s 7-Eleven loyalty programs in Norway, then Sweden and Denmark, growing to encompass all of Scandinavia and eventually much of Europe.
Since then, Liquid Barcodes has established offices in Spain and most recently in the United States.
Chairman Bob Stein shared his excitement of bringing global loyalty powerhouse to American convenience store customers, notably mentioning the brand-new C-StorePay program rollout – a groundbreaking payment program that was actively sought out by retailers at the NACS Show.
The Liquid Barcodes brand continues to grow around the globe, providing retailers and their customers with the best loyalty programming in the convenience and foodservice sector. We are all looking forward to watching the 10-year journey evolve into a 100-year story!
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities.
Learn more about Liquid Barcodes at LiquidBarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.
