Old Irish Pub’s Loyalty App Revolutionizes Customer Engagement with Games, Rewards, and Exclusive Benefits
In 2023, Old Irish Pub launched one of the coolest loyalty apps to hit the bar scene anywhere in the world. Customers earn rewards for hanging out, playing games, and having cocktails and beers! Cheers to that!
Old Irish Pub, styled after traditional Emerald Isle establishments in Ireland, is Scandinavia’s largest chain of pubs, headquartered in Denmark, and operates 38 locations in the Netherlands, Finland, Spain, Denmark, Norway, and soon in Germany. The app is available in English with apps customized for each of the five countries.
Six months after the program launch, the team at Liquid Barcodes continues to innovate and invent new ways to grow program adoption with Old Irish Pub customers.
Spin and Win Game Earns Users Coins
The Old Irish Pub opened a new location recently in Enschede, Netherlands. To promote the app and engage customers, a ‘wheel of fortune’ game was introduced that allows members to earn coins daily. 10 coins wins a free Flugel shot and 20 coins results in a 10 Euros discount.
Games With Rewards Make Winning Even More Fun
Old Irish Pub’s App is More Than Playtime
New members who download the app start as bronze members and are rewarded with a signup reward.
After ten points, silver members earn one free drink (one per week). Members climb reward tiers with every 10 points. Gold members receive one free weekly drink, shot, and entry fast track. Platinum members receive even more benefits with free drinks, clothing (wardrobe), and free entrance to pubs (no cover charge).
In addition to points, Old Irish Pub members are rewarded with digital stamps for purchases on each visit. When a member buys five drinks (draft beer or cocktail), they get one free! When purchasing other items, users can receive points, as well. Users receive points for visits and stamps if the products are related to draft beers or cocktails, but not with other products.
Engagement With Games is Powerful
In just 2 weeks after the store opening launch, more than 500 new members joined the program, growing almost 800%!
Throughout September, in addition to games, a daily quiz offered members easy questions allowing them to earn even more coins!
With such a successful launch in Scandinavia, the Netherlands and Spain, Old Irish Pub is excited to extend this program to new pubs soon opening in Germany.
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “Customer Connection Cycle’ to engage, promote, and reward customers’ activities in real-time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities.
Learn more about Liquid Barcodes at liquidbarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
