In 2022, Liquid Barcodes witnessed a year of unprecedented growth with customers, products and team members.
Every great business has an inspiring founding story and Liquid Barcodes’ 10-year journey is inspiring the future of loyalty. Beginning as a startup in Norway, the company opened its second office in the United States in early 2022 and with it, added several new employees. Meanwhile, the company headquarters in Malaga, Spain, grew exponentially to include developers, a Chief Technology Officer, and more.
A Growing Customer Base and a Bright Future
Mats Danielsen, Liquid Barcodes CEO, detailed the company’s growth and future while at the NACS Show in Las Vegas which can be seen in this compelling short video. Mats detailed how the small founding team began Liquid Barcodes working with the Reitan Convenience Group’s 7-Eleven loyalty programs in Norway, then Sweden and Denmark, growing to encompass all of Scandinavia and eventually much of Europe. Since then, Liquid Barcodes has partnered with retailers in Asia, the U.S., and Canada.
For the first time in history, Liquid Barcodes exhibited at the NACS Show, the industry’s largest trade show, being featured in the New Exhibitor Area and meeting with thousands of retailers and suppliers anxious to hear about the newest innovations in the loyalty industry. Liquid Barcodes was also present in the Verifone Partner Central in the Verifone booth.
A Game-Changing New Product is Launched in 2022
In October 2022, Liquid Barcodes launched C-StorePay, a revolutionary product that makes paying for fuel, in-store merchandise, and subscription programs easy and frictionless for customers while lowering credit card fees for retailers. C-StorePay is an easy-to-use payment method that guarantees customers the ultimate simplicity and convenience the next time they pay at the pump, a car wash, or in-store using your loyalty mobile app.
When credit card processing fees are at an all-time high for convenience retailers in the U.S. C-StorePay piqued the interest of hundreds of retailers at the 2022 NACS Show, resulting in record foot traffic to the Liquid Barcodes Booth.
In December, Sunshine Gasoline upgraded its Max Carwash App to Sunshine Brand powered by C-StorePay which allows consumers to conveniently pay for fuel using the app. Customers simply drive in, swipe, choose the fuel pump number, link their bank account which activates the pump, and fuel up and go.
Sunshine has opted to accept only ACH transactions on the app to quickly authenticate bank account information in just five simple steps that take less than a minute to complete and authenticate. Other apps in the convenience and fuel retailing industry require upwards of thirteen steps, collecting many points of personal data, and a 2-day waiting period for bank authorization.
Customers such as Maxol in Ireland and Sunshine Gasoline in the United States have realized massive savings and received massive customer satisfaction ratings for the product’s ease of use and convenience.
Impressed with the most convenient fuel payment app in the industry, Verifone awarded Liquid Barcodes with a coveted certification, allowing all Verifone POS customers to easily integrate C-StorePay into their existing infrastructure.
Global Growth and Talent Acquisition in 2022
In February of 2022, Liquid Barcodes proudly announced a major expansion in the United States, adding Carolyn Schnare as Chief Content Officer. Mats Danielsen, CEO of Liquid Barcodes comments, “we have been building the foundation for growth in the North American market during the past three years with marketing efforts, thought leadership campaigns, and the onboarding of Carolyn Schnare, formerly with NACS, as our chief content officer. We are also pleased to have seasoned convenience store executives, Bob Stein, Dan Munford, Christian Warning and Quinn Ricker, as investors and advisors for our expansion plans,” adds Danielsen.
Meanwhile, the headquarter office in Malaga, Spain added several new talented individuals and expanded its footprint recently. Alex Haywood joined the HQ staff as Chief Technology Officer, bringing his vast technology knowledge along. Alex has been invited to speak at high-profile events about his journey and subject matter expertise and continues to maximize technology efficiencies at our organization. Additionally, Jose Santiago was promoted to Head of Customer Success and enjoyed meeting customers at his first NACS Show this past October.
Interested in a career at Liquid Barcodes in a location that has been rated one of the best in the world? Visit the careers page of LiquidBarcodes.com.
Subscription Programs Have Quickly Become a Must-Have for Convenience Retailers in 2022
Liquid Barcodes has been proud to share the successful adoption of subscription programs for retailers around the world.
In the United States, California retailer, United Pacific, realized great success with the launch of their car wash subscription program. Additionally, Circle K continued its success in Canada with a U.S.-wide launch of its app-based car wash subscription program with the addition of beacons to make the customer visit even more seamless. Warrenton Oil Company recently announced a car wash subscription project with Liquid Barcodes and looks forward to the Q1 2023 launch.
Liquid Barcodes welcomed several new loyalty customers in 2022 as well, including avec in Switzerland and Wenzel’s in the U.K. Additionally, long-time customer, Reitan Retail’s R-Kiosk invested in the proprietary Liquid Barcodes machine learning tool for better customer marketing.
2023 is Expected to Be Even Bigger
Best wishes to all for a prosperous 2023 and we look forward to hearing how Liquid Barcodes can work together in the near future!
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile payment, machine learning, personalization, gamification, loyalty, and other capabilities.
Learn more about Liquid Barcodes at LiquidBarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and host and producer of the popular industry podcast, Convenience Matters. Schnare currently co-anchors the popular Shop Talk LIVE! video series for the Global Convenience Store Focus media company.
