#12: ‘Play or Park’ Loyalty Programme by Circle K

Circle K operates over 15,000 convenience stores worldwide including those previously known as Topaz in Ireland. The “Play or Park” loyalty programme is an award-winning concept that launched in 2013 and continues to this day. It’s a gamification-based loyalty programme – one of the first worldwide in convenience retail and this case study discusses why it has performed so successfully for the Topaz business and why it has been retained under its new ownership.