#16: Sip and Save (on Fuel)

In the US market, fuel rewards continue to offer a compelling benefit to consumers. This audio article discusses a newly-extended partnership between Dunkin’ and Shell – which allows  Dunkin’s coffee-loving customers the opportunity to earn a saving on their gas with Shell.

Shell is the largest fuel operator in the US and uses the “Fuel Rewards” programme to harness the power of partners across various consumer categories.

With over 12 million members in the DD Perks programme, and over 13,000 Shell fuel stations throughout the country, this “Sip and Save” partnership is positioned as “fuelling US consumers” in the ways that matter the most!