#40: Meal Kit Magic

While meal kit companies were already an established concept before the Covid-19 pandemic, many of them are now enjoying a surge in popularity as anxious consumers embrace the concept of fewer trips to their local grocery store.

Hello Fresh and Blue Apron are two of the industry leaders in the US meal kit market who are battling for market dominance and profitability.

This episode of the Liquid Barcodes live loyalty podcast discusses meal kit companies as important players leveraging the power of the subscription model as well as the increasing popularity of home cooking, with the simplicity of receiving both recipes and ingredients at home.

Listen to this episode to hear some exciting insights on niche concepts that are driving customer retention and overall growth of this subscription model.