#5: Brewing Good.

How do you connect with customer’s emotionally rather than just tracking and rewarding their transactions?

This episode of the “Liquid Barcodes Live Loyalty” podcast discusses a new consumer-focused mindset evident in the latest Mc Donald’s marketing campaigns.

We discuss recent marketing activity from McCafe and McDonald’s in the US market featuring a new focus on positivity with a campaign encouraging customers to “pay it forward”. Listen to learn about this trend-setting and innovative campaign that ran in summer 2019 designed to build emotional loyalty and brand value with customers.