Florida convenience retailer releases fuel payment app accepting only ACH payment, saving thousands in payment processing fees for the retailer.
Sunshine Gasoline upgraded its Max Carwash App to Sunshine Brand featuring a special fuel pay program, powered by C-StorePay by Liquid Barcodes, which allows consumers to conveniently pay for fuel using the app. Customers simply drive in, open the app, choose the fuel pump number, link their bank account (once) which activates the pump, and fuel up and go.
Sunshine Accepts Only ACH Mobile Payment Method With New App
In a highly unique decision, Sunshine has opted to accept only ACH transactions on the app using the Liquid Barcodes proprietary program C-StorePay to quickly authenticate bank account information in just five simple steps that take less than a minute to complete and authenticate. Other apps in the convenience and fuel retailing industry require upwards of thirteen steps, collecting many points of personal data, and a 2-day waiting period for bank authorization.
During the transaction, customers are also prompted to buy carwash subscription plans or single wash vouchers via the app in the same transaction, thus saving both time and money and deriving more from their visit to the location. Sunshine deployed a subscription car wash program in January 2021 with great success.
Sunshine Pronounces Money-Saving App a Gamechanger
“At Sunshine Gasoline, we strive to give our fuel and convenience customers a fast, easy and enjoyable experience whenever they visit our stores. We strive to be more than just a fuel provider to our customers, we sell time and convenience and by offering the opportunity to quickly fuel up, pay and be on their way, we will be rewarding them with extra minutes in their day and savings in their wallets with the discounts they receive,” says Eddy Alvarez, Senior Operations Manager at Sunshine Gasoline Inc.
He continues, “we want them to feel valued and know that their data security is of utmost importance which is why we partnered with Liquid Barcodes to develop this app. We only accept ACH payments and not credit cards to allow us to pass on the savings from credit card fees directly to the customer on every gallon. This app is a game-changer for our organization,”
Sunshine Gasoline Distributors, based in southern Florida and established in 1987, supplies fuel to 536 gas stations and operates nearly 400 of those sites, earning the twentieth place on CSP’s Top 202 Convenience Store Chains in 2022. Stations operate under leading fuel retail brands Chevron, Shell, Exxon, Mobil and Marathon.
Sunshine Gasoline Distributors, Inc. opened its doors for business in 1987 and has been growing with the South Florida community ever since. The company was founded by owner and president, Maximo Alvarez, a Cuban native who transplanted to Miami at the age of thirteen via Operation Pedro Pan. Sunshine is a generous contributor to the South Floridian and Cuban communities through a number of charities.
C-StorePay Is Industry Gamechanger
Launched in October 2022, C-StorePay is an innovative product that makes paying for fuel, in-store merchandise, and subscription programs easy and frictionless for customers while lowering credit card fees for retailers.
C-StorePay accepts ACH payments which instantly reduces retailer card processing fees by more than half, in addition to credit and debit cards. Payments are processed by payment service providers (PSP) and are guaranteed safe, thereby giving customers and retailers peace of mind relying on the PSP’s track record of fraud protection and data authentication.
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile payment, machine learning, personalization, gamification, loyalty, and other capabilities.
Learn more about Liquid Barcodes at LiquidBarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and host and producer of the popular industry podcast, Convenience Matters. Schnare currently co-anchors the popular Shop Talk LIVE! video series for the Global Convenience Store Focus media company.
Sunshine Gasoline
Enjoy Pay at the Pump feature with the Sunshine Gasoline app, it’s an easy and cheaper way to fuel and keep you on the road. Max Carwash subscription plans are the quick and easy way to keep your car shiny day in, day out. Sign up for a subscription plan today to enjoy all the benefits of washing your car as often as you like, with a no long-term contract, and convenient monthly billing.
