Wenzel’s The Bakers, a London bakery, launched a Christmas campaign on their existing mobile app.
Wenzel’s The Bakers is a London bakery with 90 locations and in operation since 1975. “Born and bread in London, Wenzel’s started as one family’s sweet dream and has risen to be a community favourite”
“Love Christmas, Love Wenzel’s”
With the help of the experts at Liquid Barcodes, Wenzel’s launched a Christmas campaign on their existing mobile app. With every in-store purchase of more than £5.50, customers are given a card with a code. Customers then enter that code on their mobile app and gain access to play a fun game. If they win they can get either a free coffee or a free treat such as a sausage roll, jam donut or a Christmas sweet treat.
Fast Track Loyalty by Liquid Barcodes
Liquid Barcodes has developed the technology for campaigns such as “Love Christmas, Love Wenzel’s” and integration is fast and easy with no complex integrations.
With Liquid Barcodes you can deploy a low-cost, low-effort seasonal or event-based campaign easily. With the Liquid Barcodes Fast-Track Loyalty, you ask for consent for future marketing communication with the customer, i.e. you build digital distribution and you get customers to opt-in to your future or existing loyalty program. In the customer front end you deliver a rich web-based “hub” of content – a web app experience – that allows you to engage with the customer throughout the entire summer.
About Liquid Barcodes
Liquid Barcodes is a leading global loyalty and digital marketing technology company specialising in the convenience and foodservice industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns with a process called the “customer connection cycle’ to engage, promote and reward customers’ activities in real-time across digital and media channels.
Liquid Barcodes loyalty platform is powering loyalty programs for industry leaders across several global markets, by offering unique subscription, mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities.
Learn more about Liquid Barcodes at LiquidBarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Prior to Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Shop Talk LIVE! video series produced by Global Convenience Store Focus media group.
