About Liquid Barcodes

At Liquid Barcodes, our mission is simple: help convenience retailers build stronger customer relationships that last. We do this by powering loyalty and subscription programs designed to engage members more deeply and retain them for longer — ultimately driving revenue, frequency and profitability for retailers.

Liquid Barcodes Team Picture - From The NACS Show

Who We Are

Liquid Barcodes is the leading Loyalty Platform for Convenience Stores. We are a passionate global team that works with retailers who want to differentiate in a competitive market by turning everyday purchases into ongoing customer loyalty. Our platform makes loyalty programs more targeted, personalized and engaging, so retailers can influence behavior in a meaningful way.

From Norway to North America. Growing With Retailers Worldwide.

A global loyalty team with deep convenience retail roots.

  • 2015

    Norwegian Origin

    In 2015, we partnered with Reitan Convenience, the operator of 7-Eleven in Scandinavia.

  • 2017

    Spain Office Opens

    In 2017, we opened our Málaga office where most of our team members are today.

  • 2019

    First US Customer

    In 2019, we partnered with Circle K and launched our first U.S carwash subscription program.

  • 2020

    US Office Opens

    In 2020, we established Liquid Barcodes Inc. to support North American retailers locally.

What We Do

We make it easy for retailers to run loyalty and subscription programs that people actually use. Our platform brings together:

  • Gamification that drives frequent interaction and excitement

  • Automation and sequences that respond to each member’s actions

  • Personalized 1:1 push notifications that reach members at the right time

  • Advanced segmentation and targeting for high-value customer impact

  • Subscription features that increase retention and recurring revenue

  • A great mobile user experience that makes participation effortless

  • NACS Show Photo - Mats Danielsen and Saurabh Swarup

Why It Matters

Loyalty programs are only as effective as the attention they earn. If members aren’t interacting, campaigns don’t perform and behavior doesn’t change.


Our platform is specifically designed to maximize engagement, which leads to more app openings, more in-store visits, and more opportunities to influence behavior.
This is how retailers increase visit frequency, average basket size, and total gross profit over time.

At the same time, our approach to retention ensures more of your customer base becomes active loyalty members, giving retailers the visibility needed to reward their most valuable customers, retain them longer and encourage less frequent customers to become more profitable over time.

Our Mission and Vision

We make loyalty and subscription programs engaging and easy to use. With our platform and experienced customer success professionals we deliver flexible and complete loyalty solutions that drive member engagement and retention, seamless digital experiences, and measurable gross profit growth for convenience and foodservice retailers. 

Our vision is to become the leading customer engagement and loyalty platform for convenience and foodservice retailers, globally.

Malaga Office Office Team Photo

Ready to see how we help retailers grow?

Let's talk