Onboarding is vital for retailers starting their loyalty journey to ensure a seamless launch and establish a strong foundation for lasting success.
At Liquid Barcodes, we deliver loyalty and subscription programs that do more than just perform—they inspire deeper customer connections, boost predictable revenue, and accelerate business growth. Beyond our intuitive mobile solutions, it’s the hands-on partnership with a dedicated customer success manager that truly sets our clients apart, guiding them every step of the way toward standout results.
An Onboarding Concierge Service
As soon as we partner with a new retail customer, their team will work with our onboarding team to prepare for the program launch. As we work on Conexxus standards and have integrations with the POS providers, our onboarding is essentially plug-and-play!
When the app is ready to go live, retailers opting for our customer success services are connected to Cody Schneider, U.S. Customer Success Manager, who will establish weekly meetings and assist with implementing tools such as a campaign calendar and push notifications.
Cody has helped his customers achieve up to 300% subscriber growth and a 60% increase in active app sessions! Don’t believe me? Listen to the first installment of “Inside Liquid Barcodes Customer Success Stories” to hear more.
Cody has an excellent track record of helping customers significantly increase their app performance and develop effective promotions. Don’t just take my word for it, listen here as Cody explains his well-practiced process.
Onboarding New Loyalty Program Customers
When a new retail customer begins with Liquid Barcodes, their journey begins with a seamless and strategic onboarding process. From day one, the project and customer success teams collaborate closely to define the technical roadmap and tailor the loyalty program to meet the customer’s goals. Drawing on proven best practices from past launches, the team ensures each new partner is positioned for a powerful and profitable debut. As Cody explains, “We leverage a lot of things that have worked well with other customers and onboardings to take them through that and make sure that on day one when they want to go live, they have all the tools necessary to succeed.”
Building Trust with Reluctant Retailers
Building trust is at the heart of every successful loyalty program partnership, especially when retailers are cautious about outside guidance. Cody understands that trust isn’t earned overnight, it’s cultivated through thoughtful, strategic steps. One approach is to begin with small, low-risk activities that have proven measurable success. By showcasing quick wins early on, the retailer gains confidence in the process and the platform. This steady, proven method lays the foundation for deeper collaboration and paves the way for more impactful innovations down the road.
Managing Expectations with Enthusiastic Retailers
While enthusiasm is always welcome, launching a successful loyalty program requires more than just energy; it requires strategy. In cases where retailers are eager to dive into advanced features right away, Cody plays a key role in guiding expectations and pacing development.
He stresses the importance of starting with the basics, such as building a strong member base in phase one before progressing to more complex capabilities. Cody loves to moderate their enthusiasm, explaining there’s a “method to the madness” by joking, “‘you know, we don’t need to swing for the fences right now.’”
It’s exciting because you know that the buy-in is there and that they’re willing to do anything and then you just get to start getting excited about planning the things that they want to do. So it’s more expectation setting than it is “let’s not do that now.” More like, “let’s do that in a few months!”
Cody Schneider, Customer Success Manager, Liquid Barcodes
By prioritizing foundational wins and implementing features in carefully planned phases, retailers set themselves up for sustainable success without overwhelming the program or the team.
About Liquid Barcodes
Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.
Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool when you work on increasing basket size and visit frequency.
Learn more about Liquid Barcodes at liquidbarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
