Supercharge loyalty user engagement with holiday campaigns
Holiday campaigns don’t need to be scary – Liquid Barcodes can quickly customize colorful campaigns to suit your needs.
Estonia’s R-Kiosk Gets Into the Holiday Spirit
R-Kiosk in Estonia, operated by Reitan Retail in the Nordic and Baltic regions, recently launched a Halloween campaign to motivate and engage members.
The R-Kiosk “Hallowheel” game began Halloween week and offers app users a free pumpkin spice latte for spinning the wheel and landing on the winning slot.
The goal for all of these holiday campaigns is to increase app opening rates and encourage in-store visits. Members will purchase additional items in-store to complement the free item they won. And gaming is fun! Winners want to keep winning and will keep playing!
7-Eleven Denmark Gives Sweet Treats
7-Eleven Denmark is also in the Halloween spirit and launched their “Hallowheeel” game during Halloween week. Game players win sweet candy treats for landing on the special prize slot on the wheel.
7-Eleven Denmark is Denmark’s leading convenience retailer with approximately 200 stores and partnerships such as Shell/7-Eleven and DSB/7-Eleven (Denmark’s national train operator).
Brezelkönig Gets Into the Halloween Spirit
Brezelkönig, a popular food service chain of stores that sells delicious hand-made pretzels in over sixty locations throughout Switzerland, also launched a Halloween campaign to motivate and engage members.
App users can spin the “Hallowheel” to win a sweet pretzel!
The Brezelkönig app is designed to reward customers for their frequency, with three tiers to enjoy. Every visit earns one “crown”, and a free product is awarded for every ten crowns collected. Crowns are collected automatically when the sales staff scan the QR code of the customer card in the app.
With the added fun of a spin-and-win game, users are drawn into the app to win prizes, purchase products, and advance tiers to the next reward level. And, users can celebrate with a free pretzel on their birthdays!
Holidays Are a Fun Time to Celebrate Members
Last year, the Liquid Barcodes team worked with another customer, Wenzel’s The Bakers, a London bakery with 90 locations, to run a Christmas campaign.
With the help of the experts at Liquid Barcodes, Wenzel’s launched a Christmas campaign on its existing mobile app. With every in-store purchase of more than £5.50, customers were given a card with a code. Customers then entered that code on their mobile app and gained access to play a fun game. If they win, they can get either a free coffee or a free treat such as a sausage roll, jam donut, or Christmas sweet treat.
Liquid Barcodes developed the technology for campaigns such as “Love Christmas, Love Wenzel’s” and integration is fast and easy with no complex integrations.
How can Gamification help your business grow?
With lots of game templates and gamified promotional mechanics, your customers will experience that being loyal to your stores is simply fun.
Our gamification product contains various games, such as a Scratch Card, Spin & Win, Slot Machine, and Quiz. The games are usually set to be played daily, so the consumer has your brand in their hand daily.
Use gamification as stand-alone campaigns with product rewards or add even more fun and engagement to one of our loyalty program foundational products – Rewards or Subscription – and reward players with points, stamps, and subscription rebates.
About Liquid Barcodes
Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.
Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention, translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool, when you work on increasing basket size and visit frequency.
Learn more about Liquid Barcodes at liquidbarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
