The team at Liquid Barcodes brings a wealth of expertise in loyalty programs. After returning from The NACS Show—the convenience retail industry’s largest event—they took some time to reflect on the most common questions they were asked.
How does a Liquid Barcodes loyalty program integrate with my existing system, and how is it different from what I currently have?
Saurabh Swarup, GM North America
Our app-based loyalty program is a fully integrated, all-in-one solution designed specifically for convenience stores, setting us apart from others in the industry. Our comprehensive solution includes rewards, coupons, games, subscriptions, and mobile payments – all under one roof. No need for multiple vendors, minimizing both data security risks and coordination issues. We offer a full-service, personalized, user-friendly program backed by strong customer support, in-depth analytics, and an affordable pricing model. The app streamlines customer engagement through a unified system, making it easier to manage and scale loyalty efforts without compromising quality or functionality.
How do loyalty programs help drive customer retention?
Elijah Wilson, U.S. Sales Manager
Our approach is to ensure each customer interaction feels relevant to the member. By automating rewards based on behaviors and personalizing every touchpoint, members feel like the program “gets” them—and they stick around. Plus, our clients get amazing insights into their most valuable customers. It’s a win-win.
What services can your loyalty programs provide?
Cody Schneider, U.S. Customer Success Manager
Our platform offers a comprehensive mobile app solution that supports robust loyalty and car wash functionality, delivering seamless customer experiences for both. Additionally, we incorporate gamification features to enhance engagement across services, allowing customers to interact with your brand in new and exciting ways.
I know Liquid Barcodes for car wash subscriptions, not for loyalty or app development. Can you give me some US cases?
Saurabh Swarup, GM North America
Car wash subscription programs are one of our fastest-growing programs for convenience retailers with the number of companies we support growing exponentially in the past 5 years. Our largest global customer is Circle K, using our car wash subscription product in the U.S., Canada, and Europe. In the U.S., we have case studies for Loop Neighborhood Market, Enmarket, FastLane (Warrenton Oil Company), Smith Oil, and more available on the Resources page on our website!
How easy is it for customers to join Liquid Barcodes-powered loyalty programs?
Elijah Wilson, U.S. Sales Manager
Customers can join a program with just their phone number, either in their app or on the store’s payment pin pad. It’s a small detail, but it’s huge for retailers because it makes it so much easier to bring people into their loyalty programs without any fuss.
Who will manage the program and how will it be supported?
Álvaro Manresa, Lead Product Manager
Each of our retail customers is assigned a dedicated Customer Success Manager who provides ongoing, weekly support to oversee and optimize the program. They’ll actively monitor the program’s performance through key performance indicators (KPIs), ensuring smooth operations and identifying growth opportunities. Based on the app’s metrics, your Customer Success Manager will also propose targeted campaigns tailored to maximize engagement and results.
How does Liquid Barcodes’ subscription functionality stand out?
Elijah Wilson, U.S. Sales Manager
Subscriptions are evolving fast, and we’re at the front of that change. Our platform offers flexible options, like group plans for families or businesses, plus the best renewal and payment retry features in the industry. Our clients love that this keeps members coming back with ease, helping them build steady, ‘locked-in loyalty.’
Can we automate actions for promotions and campaigns within the app?
Álvaro Manresa, Lead Product Manager
Absolutely. We have a set of automation rules that can trigger follow-up actions or content based on POS behavior, subscription usage or status, user profiling (such as birthdays or user groups), recent app sessions, or store visit frequency. Your Customer Success Manager will support you with the proposal and configuration of these rules.
What kind of gamification options do you offer?
Elijah Wilson, U.S. Sales Manager
Gamification is something I love talking about, especially because not many loyalty providers can offer it at the level we do. We’ve got everything from branded games to cool rewards based on things like performance or probability with rewards such as double stamps, free car washes, points…the works!
Can we create a dashboard section for our employees only?
Álvaro Manresa, Lead Product Manager
Yes! You can create as many groups as needed within the dashboard application. These groups can either be open for anyone to join or require a personal access code. Once part of the group, they will receive communications and specific content configured specifically for them.
What type of analytics do clients get with Liquid Barcodes?
Cody Schneider, U.S. Customer Success Manager
We give our retail customers the actionable insights they need to constantly improve their loyalty strategy. They can see exactly how customers behave, adjust their approach, and drive even better engagement and ROI. Our Customer Success team offers them the tools to stay on top of what’s resonating with customers and adjust what isn’t on the fly.
About Liquid Barcodes
Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.
Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention, translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool, when you work on increasing basket size and visit frequency.
Learn more about Liquid Barcodes at liquidbarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
