Nisqually Markets launched its new loyalty mobile app, Go! Nisqually Markets, featuring beverage subscriptions, games, and rewards.
Nisqually Markets, a Washington state-based chain of convenience stores and fueling stations, recently launched its new loyalty mobile app, Go! Nisqually Markets.
Nisqually Markets is a growing chain of Native-owned convenience stores and fueling stations that puts its customers first by offering industry-leading products and services aimed at making a difference in the communities it serves while preserving Nisqually’s rich cultural legacy and heritage. The fuel retailer operates eight convenience stores, with two more currently in the design phase. The business is renowned for its commitment to quality products and exceptional customer service, with several of its locations being ranked as part of the top 1% of Shell fueling sites globally by Shell’s People Make the Difference Real program.
We sat down with Sam Roark, director of retail operations for Nisqually Markets, to hear more about their exciting new program.
Understanding Customer Needs Through Loyalty Programs
Nisqually Markets recognized the need to move beyond traditional marketing methods and tap into the power of mobile communication. With a high volume of customers, averaging 3,000 unique identifiers a day across their stores, they sought a solution to corral customer information and use it to their advantage. Nisqually typically sells about 20,000 fuel gallons daily at each location with inside sales of more than $60,000 daily.
Roark explained the rationale behind the Go! Nisqually Markets app: “With the generations that are so involved with their phones and mobile, we’ve got to learn how to communicate to them. The old way of communicating with signage and radio ads and things like that, it doesn’t work.” He continued, “You put something in their hand that they can access on their device, now you have this powerful tool and we really believe in it.”
Smooth Development and Positive Reception
The development of the Nisqually Markets app was a collaborative effort with Liquid Barcodes. Roark emphasized the ease of the partnership. The app’s launch was met with enthusiasm, with nearly 1,000 sign-ups on the first day. Company team members used creative marketing ideas, including shirts with QR codes and pop-up tables, to drive adoption.
Nisqually Markets: Data-Driven Agility and Future Growth
Nisqually Markets is focused on leveraging the data collected through the loyalty program to better understand and serve customers. By analyzing demographics and purchase behaviors, they aim to tailor their offerings and remain agile in a competitive market. Roark highlights the importance of this data-driven approach, stating, “we want to be able to offer them what they want instead of having to try to figure out what they want.”
Nisqually Markets is setting itself apart as an innovator in the convenience store sector. Roark noted, “We are probably one of the only small chains on the West Coast that has their own app.” This positions them as a leader in utilizing technology to enhance customer loyalty and drive business growth.
About the Nisqually Markets App
Customers benefit from a loyalty program that offers meaningful rewards and incentives, encouraging repeat visits and fostering brand loyalty. The Go! Nisqually Markets app includes a beverage subscription, stamp cards, daily games, birthday, registration and friend referral rewards. Read more and see images of the new app on the Nisquallly Markets case study.
Nisqually Markets relies on Gilbarco Veeder-Root’s point of sale (POS). A loyalty certification allows seamless integration into existing POS solutions for Gilbarco Veeder-Root customers. Retailers can activate this functionality by collaborating with Liquid Barcodes to develop personalized mobile apps and integrate loyalty or subscription programs into existing apps through a plug-and-play API.
About Liquid Barcodes
Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.
Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention, translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool, when you work on increasing basket size and visit frequency.
Learn more about Liquid Barcodes at liquidbarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
Nisqually Markets
Discover a whole new way to shop with the Nisqually Markets app! Earn rewards effortlessly with stamp cards, unlock exclusive discounts with coupons, and dive into fun games for even more perks. Whether you’re fueling up, grabbing a quick snack, or shopping for essentials, every visit brings new ways to save. Proudly serving communities across Washington, Nisqually Markets is a locally owned convenience store chain dedicated to offering top-quality products, friendly service, and a rewarding shopping experience.
