Liquid Barcodes

Turn Foodservice Into a Weekly Habit

Foodservice Frequency Booster

Foodservice Frequency Booster pack proven loyalty plays that drive repeat trips for coffee, snacks, beverages, and meals. Simple for customers, controllable for operators.

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Foodservice is becoming the new daily traffic driver

Fuel trips are changing. Customers go longer between fill-ups, and competition for inside sales keeps getting tougher. Foodservice and beverages are where leading c-stores are building daily habits, stronger loyalty, and higher-margin baskets.

Foodservice & Profit

Foodservice has become more important than ever. According 2024 U.S. convenience store data (NACS) foodservice now accounts for 1/4 of all inside sales and almost 40% of in-store gross margin.

  • 27.7%

    of total in-store sales comes from foodservice

  • 38.6%

    of in-store gross margin dollars comes from foodservice

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Foodservice & Beverages

Foodservice sales and packaged beverages are closely connected categories. Combined foodservice and packaged beverages account for over 60% of in-store gross profit.

  • 37.4%

    of customers who purchased packaged beverages also purchased prepared food in the same trip

  • 60.8%

    of in-store gross profit dollars comes from foodservice and packaged beverages combined

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OVERVIEW

A bundle of loyalty plays built for food and beverage frequency

Foodservice Frequency Booster is not one feature. It is a focused package of campaign mechanics from the Liquid Barcodes Loyalty Platform, set up specifically to drive more food and beverage visits per member per week.

Run it as a standalone push or as part of your full loyalty program. Everything is POS-connected, easy to understand in the app, and designed for multi-location operations.

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Three key building blocks

    • Week Cards

      A weekly version of a stamp card. Each visit unlocks better value, then the card resets and restarts the next week.

    • Meal VIP Passes

      Prepaid bundles for coffee, meal deals, and snacks. Members commit up front and redeem over time, which drives repeat visits.

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    • Comeback Offers

      Personalized, time-sensitive offers that bring customers back sooner without blasting everyone with the same discount.

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WEEK CARDS

Reward the second and third visit, not just the first

Week Cards create a simple weekly loop that customers understand fast: come back again this week, get better value.

Week Cards reset on a weekly cadence. The first qualifying purchase unlocks a better deal for the next visit. Buy again and the deal improves again, often locking in the best value for the rest of the week. Next week starts fresh, which keeps the habit repeatable.

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Example Week Card ladder

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Visit 1

Qualify with a coffee or breakfast combo. Unlock a better deal for visit 2.

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Visit 2

Come back this week. Unlock an even better deal for visit 3.

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Visit 3+

Keep returning. Lock in the best deal for the rest of the week, then reset and restart next week.

MEAL VIP PASSES

Prepay once, then earn repeat visits

Meal VIP Passes turn intent into action. Customers pay up front for a bundle and come back to redeem.

Offer passes for coffee, meal deals, fountain drinks, or snack combos. Members get clear value, and you get more predictable repeat trips. Over time, passes can also become the foundation for subscription-style programs for your most loyal foodservice customers.

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Prepaid Cards

COMEBACK OFFERS

Bring customers back sooner with timely value

The best foodservice programs win on timing. The next visit is easiest to earn right after the last one.

Use personalized push notifications and limited-time offers to pull the next trip forward. Remind members when a Week Card upgrade is waiting, trigger a bounce-back after a food purchase, or run short windows around dayparts like morning coffee or lunch.

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Prepaid Cards

Plays you can run all year

These are operator-friendly campaigns that stay simple for customers and still give you control over cost and coverage.

    • Coffee Week Card

      Build a weekday routine that rewards the next coffee trip inside the same week.

    • Breakfast ladder

      Make the second breakfast trip the goal, then reward the third.

    • Lunch bounce-back

      After a lunch purchase, offer a short-window deal to drive a second trip.

    • Meal VIP Pass

      Prepay a set of meal deals and redeem over time to drive predictable repeats.

    • Snack + drink

      Encourage inside sales by pairing a snack with a beverage offer that improves with weekly visits.

    • New item launch

      Drive trial first, then use Week Cards or a short series of offers to turn it into repeat purchase.

Easy for customers, controllable for operators

These campaigns look simple in the app, but you still control the details that matter in-store.

Set clear rules, cap costs, and keep redemption clean at the register.

  • Qualifying rules by item, category, or combo

  • Limits per member, per day, and per week

  • Store and region targeting for rollouts and local testing

  • Time windows for dayparts and limited-time urgency

  • Stacking rules so offers do not get out of hand

  • Controls that help prevent misuse without adding friction

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Frequently Asked Questions

Make foodservice a weekly habit customers stick with

Drive repeat trips for coffee, snacks, beverages, and meals with Week Cards, Meal VIP Passes, and comeback offers.

  • Simple in the app

  • Clean at the register

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