Beverage subscription programs offer convenience retailers the benefits of enhanced customer loyalty, a predictable revenue stream, customer data, and a competitive edge.
In the fast-paced world where every second counts, convenience stores need to employ innovative ways to enhance customer satisfaction and loyalty. One hot trend that we’ve been covering is subscription beverage programs.
These programs offer many benefits, both for the retailer and the customers.
Benefits of a Subscription Beverage Program
Enhanced Customer Loyalty. Customers are guaranteed to consistently return to the same store when they commit to a subscription. Additionally, besides feeling connected to the brand and the familiarity achieved, customers are more inclined to purchase other items during their visits, boosting overall sales.
Predictable Revenue Stream. Knowing that many customers will be coming for their drink refills helps with inventory planning and ensures steady cash flow.
Customer Data. Customer information is collected upon signup, but valuable purchasing data should also be followed. Track customer preferences, peak refill times, and additional basket purchases each visit in the customer’s profile. Use this data to customize promotions and marketing strategies.
Competitive Edge. In a sea of convenience store sameness, offering a subscription program allows the store to stand out. While more and more stores are jumping on the subscription bandwagon, don’t be the last to follow!
More About Subscription Beverage Programs
We have published several articles in our Summer Subscription Series to help you learn the basics and more about subscription programs. Check out these articles to find your fit.
- An Introduction to Subscription Programs
- Which Subscription Model Will Win You the Most Customers?
- Use Digital Prepaid Cards to Get Started With Subscription Programs
- Beverage Subscriptions Improve Foodservice Sales
- Enhance Foodservice Sales With Daypart Marketing and a Beverage Subscription Program
- Measure Beverage Subscription Program Success
About Liquid Barcodes
Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.
Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention, translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool, when you work on increasing basket size and visit frequency.
Learn more about Liquid Barcodes at liquidbarcodes.com.
About the Author
Carolyn Schnare, Chief Content Officer, Liquid Barcodes
Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.
