--- title: Loyalty Segmentation for Targeted Offers | Liquid Barcodes description: Loyalty and subscription segmentation tools for C-stores, that target offers by basket, behavior, store or segment to personalize rewards at scale. --- # Make every offer relevant ## Segmentation & Targeting Liquid Barcodes’ loyalty segmentation is the decision engine that determines who should see what—and when—across loyalty and subscriptions. It connects real purchase behavior, app activity and demographic data to enable your program to: - Maximize your return on investment—by directing every dollar to where it has the most impact. - Maximize member retention—by ensuring every communication and offer feels relevant. [Book a Demo](https://liquidbarcodes.com/demo?hsLang=en) - ![lb-web_segmentation_S0010_hero-product_primary_alt-02](https://liquidbarcodes.com/hs-fs/hubfs/7-web/platform/segmentation/lb-web_segmentation_S0010_hero-product_primary_alt-02.png?width=760&name=lb-web_segmentation_S0010_hero-product_primary_alt-02.png) ## Great c-store operators choose Liquid Barcodes - ![customer-logo-display-white-power-market](https://liquidbarcodes.com/hs-fs/hubfs/5-customers/customer-logos/display/customer-logo-display-white-power-market.png?width=160&name=customer-logo-display-white-power-market.png) - ![customer-logo-display-white-loop](https://liquidbarcodes.com/hs-fs/hubfs/5-customers/customer-logos/display/customer-logo-display-white-loop.png?width=160&name=customer-logo-display-white-loop.png) - ![7-Eleven](https://liquidbarcodes.com/hubfs/5-customers/customer-logos/display/customer-logo-display-white-7-eleven.svg) - ![Circle K](https://liquidbarcodes.com/hubfs/5-customers/customer-logos/display/customer-logo-display-white-circle-k.svg) - ![Mapco](https://liquidbarcodes.com/hubfs/5-customers/customer-logos/display/customer-logo-display-white-mapco.svg) - ![customer-logo-display-white-nisqually-markets](https://liquidbarcodes.com/hs-fs/hubfs/5-customers/customer-logos/display/customer-logo-display-white-nisqually-markets.png?width=160&name=customer-logo-display-white-nisqually-markets.png) - ![Maxol](https://liquidbarcodes.com/hubfs/5-customers/customer-logos/display/customer-logo-display-white-maxol.svg) # Why it works ### EVERYTHING IN SYNC # One engine, everywhere. ## The same targeting powers app content, coupons, games, subscriptions, push and SMS—so your message and mechanics stay in sync. [Book a Demo](https://liquidbarcodes.com/demo?hsLang=en) ![lb-web_segmentation_S0020_content-display-1x1_sync-channels_alt-01](https://liquidbarcodes.com/hs-fs/hubfs/7-web/platform/segmentation/lb-web_segmentation_S0020_content-display-1x1_sync-channels_alt-01.png?width=800&name=lb-web_segmentation_S0020_content-display-1x1_sync-channels_alt-01.png) ### ALWAYS UP TO DATE # Dynamic and data-driven segments ## Dynamic segments evaluate on a schedule and refresh membership automatically—this means your targeting is always up to date and based on the latest insights. [Book a Demo](https://liquidbarcodes.com/demo?hsLang=en) ![lb-web_segmentation_S0030_content-display-1x1_dynamic_alt-01](https://liquidbarcodes.com/hs-fs/hubfs/7-web/platform/segmentation/lb-web_segmentation_S0030_content-display-1x1_dynamic_alt-01.png?width=800&name=lb-web_segmentation_S0030_content-display-1x1_dynamic_alt-01.png) ### EFFICIENT BY DESIGN # Allocate your spend with precision ## Focus benefits on members most likely to change behavior and dial back where spend won’t move the needle. [Book a Demo](https://liquidbarcodes.com/demo?hsLang=en) ![lb-web_segmentation_S0040_content-display-1x1_efficient-allocation_alt-01](https://liquidbarcodes.com/hs-fs/hubfs/7-web/platform/segmentation/lb-web_segmentation_S0040_content-display-1x1_efficient-allocation_alt-01.png?width=800&name=lb-web_segmentation_S0040_content-display-1x1_efficient-allocation_alt-01.png) # Simple when you need it. Precise when you want it. Use quick filters in the campaign wizard (all members, by region or group, followers of a category/brand, one-by-one issue), or open the full segmentation builder for multi-condition logic with AND/OR, thresholds, and time windows. Import lists or trigger externally via API when required. # What you can target Your segmentation & targeting can be dead simple or complex and detailed. It's all up to you. Here are just some of the data points you can build your segmentation around - Behavior & value — recency, frequency, spend, categories/SKUs, store/region - Program activity — coupons, stamp cards, games, surveys, points balance and burn - Subscriptions — status, lifecycle events (start, renew, upgrade/downgrade, cancel/stopped) and subscription usage - Context — app activity/inactivity, special group membership (students/employees/veterans), age verification, registration channel - Controls — frequency caps, quarantine windows, eligibility rules (store/state/age) - ![Segmentation Options](https://liquidbarcodes.com/hs-fs/hubfs/7-web/platform/segmentation/lb-web_segmentation_S0050_hero-product_targeting-criteria_alt-01.png?width=760&name=lb-web_segmentation_S0050_hero-product_targeting-criteria_alt-01.png) ## Powerful Use Cases See how one targeting engine powers both loyalty and subscriptions—using real purchase behavior, app activity, and lifecycle signals. ### Loyalty use cases (C-store & fuel) ### Fuel-only customers Read more   **Turn pump visits into store margin. ** **Target:** Members with fuel purchases in the last 60 days but no foodservice purchases in the last 60 days **Content: **Deliver the offer as a coupon, targeted stamp card, or game prize—then deep-link from push to redemption ##### Outcomes: - Higher pump-to-store conversion rate - Higher basket size - Less discount waste ### Category enthusiasts Read more **Reward the habits that drive frequency—without going generic.** **Target:** Identify heavy buyers by category/SKU thresholds within a time window (e.g., “7+ energy drink purchases in 6 months”) **Content:** Run category-native mechanics: stamp cards, targeted coupons, or category-themed games. Add “next best category” upsells (e.g., coffee + bakery) based on what they don’t buy yet. ##### Outcome: - Higher visit frequency - Stronger wallet share - More relevant promotions ### Lifecycle targeting Read more **Put the right members in the right journey automatically. ** **Onboard:** members registered in the last 30 days with no purchase yet **→** first-purchase nudges **Reactivate:** no purchases (or no app sessions) in the last 30 days **→** time-boxed win-back offers. Control fatigue with quarantine windows so members don’t re-enter the same flow too often. ##### Outcome: - More active members - Better retention - Smarter spend on incentives ### Group benefits Read more **Create exclusive experiences—without manual lists. ** **Target:** Special member groups like "Students", "Employees", "Military/Veterans" **Content: **show group-only offers, games, or pages in the app.  Exclude non-eligible members automatically to avoid leakage and confusion Combine group + behavior (e.g., “employees who buy coffee weekly”) for high-precision perks. ##### Outcome: - Cleaner program rules - Higher perceived value - Easier operations ### Subscription use cases (Car Wash) ### New subscriber onboarding Read more **Build the habit in the first days—before churn risk appears.** **Target:** Subscription started within the last 7 days **Content: **Teach “how to use it”, how to find locations, what to expect at the site Nudge the first wash with simple reminders and nearby-site relevance ##### Outcomes: - Faster time-to-first-use  - Stronger early retention - Fewer support tickets ### Low-usage subscribers Read more **Mitigate churn risk. Help them feel the value—without over-discounting.** **Target:** Active subscription + fewer than X uses in the last Y days (e.g., <2 uses in 30 days) **Content:** Send “make it worthwhile” nudges and practical education (hours, locations, frictionless use) ##### Outcome: - Higher usage health - Lower churn - More traffic to your locations ### High-usage subscribers Read more **Protect margins and keep the relationship positive—without pushing “use more.”** **Target:** Active subscription + usage above a set threshold (e.g., 8+ uses in 30 days) **Content:** Switch messaging from “wash more” to appreciation and engagement. Cross-sell into in-store categories (coffee, snacks, interior products) instead of wash incentives ##### Outcome: - Protected margins - Stronger loyalty - More total value per subscriber ### Cancellation & win-back Read more **Catch churn early and make restarting easy.** **Target:** Cancelled subscription within the last X days (e.g., 7 days) **Content: **Run delayed win-back waves (not instant spam): restart offers, plan-specific messaging, short surveys.  Target messaging variant by prior plan, usage pattern, and reason signals. ##### Outcome: - Higher restart rate, - Better insight into churn drivers - More predictable revenue # Target the right customers. Get better results. Build live segments from purchase and engagement data—then automatically deliver the right offers, rewards, and messages to each audience. - Self-updating segments (no manual lists) - Personalization for loyalty + subscriptions - Less discount waste, higher retention [Book your free demo](https://liquidbarcodes.com/demo?hsLang=en) - ![Targeted Coffee Offer](https://liquidbarcodes.com/hs-fs/hubfs/7-web/platform/segmentation/lb-web_segmentation_S0060_hero-product_bottom_alt-02.png?width=760&name=lb-web_segmentation_S0060_hero-product_bottom_alt-02.png) ## Explore other Liquid Barcodes capabilities ### Automation & Sequences Create bespoke user journeys and trigger the right message at the right time. [Explore](https://liquidbarcodes.com/platform/capabilities/automation?hsLang=en) ### Integrations & Partners With us it's plug & play—we already talk to the systems your business runs on. [Explore](https://liquidbarcodes.com/platform/integrations?hsLang=en) ### C-Store Loyalty Platform Maximize engagement with highly targeted and gamified programs. [Explore](https://liquidbarcodes.com/platform/loyalty?hsLang=en) ### Subscription Platform Build predictable recurring revenue and offer customer the ultimate convenience. [Explore](https://liquidbarcodes.com/platform/subscription?hsLang=en)