Turn pump visits into store margin.

Target: Members with fuel purchases in the last 60 days but no foodservice purchases in the last 60 days

Content: Deliver the offer as a coupon, targeted stamp card, or game prize—then deep-link from push to redemption

Outcomes:

• Higher pump-to-store conversion rate
• Higher basket size
• Less discount waste

Reward the habits that drive frequency—without going generic.

Target: Identify heavy buyers by category/SKU thresholds within a time window (e.g., “7+ energy drink purchases in 6 months”)

Content: Run category-native mechanics: stamp cards, targeted coupons, or category-themed games.

Add “next best category” upsells (e.g., coffee + bakery) based on what they don’t buy yet.

Outcome:

• Higher visit frequency
• Stronger wallet share
• More relevant promotions

Put the right members in the right journey automatically.

Onboard: members registered in the last 30 days with no purchase yet → first-purchase nudges

Reactivate: no purchases (or no app sessions) in the last 30 days → time-boxed win-back offers.

Control fatigue with quarantine windows so members don’t re-enter the same flow too often.

Outcome:

• More active members
• Better retention
• Smarter spend on incentives

Create exclusive experiences—without manual lists.

Target: Special member groups like "Students", "Employees", "Military/Veterans"

Content: show group-only offers, games, or pages in the app. 

Exclude non-eligible members automatically to avoid leakage and confusion

Combine group + behavior (e.g., “employees who buy coffee weekly”) for high-precision perks.

Outcome:

• Cleaner program rules
• Higher perceived value
• Easier operations

Build the habit in the first days—before churn risk appears.

Target: Subscription started within the last 7 days

Content: Teach “how to use it”, how to find locations, what to expect at the site

Nudge the first wash with simple reminders and nearby-site relevance

Outcomes:

• Faster time-to-first-use 
• Stronger early retention
• Fewer support tickets

Mitigate churn risk. Help them feel the value—without over-discounting.

Target: Active subscription + fewer than X uses in the last Y days (e.g., <2 uses in 30 days)

Content: Send “make it worthwhile” nudges and practical education (hours, locations, frictionless use)

Outcome:

• Higher usage health
• Lower churn
• More traffic to your locations

Protect margins and keep the relationship positive—without pushing “use more.”

Target: Active subscription + usage above a set threshold (e.g., 8+ uses in 30 days)

Content: Switch messaging from “wash more” to appreciation and engagement.

Cross-sell into in-store categories (coffee, snacks, interior products) instead of wash incentives

Outcome:

• Protected margins
• Stronger loyalty
• More total value per subscriber

Catch churn early and make restarting easy.

Target: Cancelled subscription within the last X days (e.g., 7 days)

Content: Run delayed win-back waves (not instant spam): restart offers, plan-specific messaging, short surveys. 

Target messaging variant by prior plan, usage pattern, and reason signals.

Outcome:

• Higher restart rate,
• Better insight into churn drivers
• More predictable revenue