Fuel Loyalty that wins at the pump — and drives inside sales
Cents off per gallon, stacked savings, and mobile pay at the pump — built for c-stores that sell fuel.
Fuel gets them on your lot. The real money comes next: inside sales, car wash, and repeat trips. Liquid Barcodes helps you run a fuel loyalty program that customers understand instantly, while giving you the playbook to grow traffic, boost inside conversion, and protect margin across the whole site.
Flexible tiers, onboarding boosts and expiration windows
Stack your own cents-off on top of oil brand programs
Drive pump-to-store conversion with targeted offers
Protect margin with ACH debit and mobile pay at the pump
Plug-and-play with the forecourt stack you already run
Why fuel loyalty works
Because fuel wins the stop, and the store wins the profit.
In most markets, customers pick a site based on price and convenience. Cents off per gallon is simple, familiar, and proven. The trick is running it in a way that doesn’t turn into a race to the bottom. Liquid Barcodes helps you stay competitive at the pump—while protecting margin and driving more profit inside.
Win more stops with a value prop customers understand fast
Keep discounts under control with clear rules, tiers, and expirations
Convert more fuel trips into inside sales and car wash sales
Reduce payment costs with ACH debit and mobile pay at the pump
THE FOUNDATION
Fuel rewards customers will use
Easy for customers. Manageable for your team.
Cents off per gallon is the language customers already understand. Liquid Barcodes lets you run it with the controls operators need: onboarding boosts that get members to their first fuel-up fast, tier ladders that reward loyalty, and expiration windows that create urgency without confusion. You set the rules and guardrails so discount spend stays predictable across every site.
BRANDED FORECOURTS
Stack your savings on top of oil brand programs
Keep the oil brand rewards. Still win locally.
If your sites are branded under a major oil brand, customers already know that brand’s rewards. The problem is the station down the street has the same brand on the sign—so the brand program alone doesn’t help you stand out. Liquid Barcodes lets you add your own retailer-funded cents off on top of the oil brand benefit and show it as one clear total savings. Customers see one simple story at the pump: what they save today—without juggling two separate programs.
MARGIN-AWARE LOYALTY
Mobile pay at the pump that protects margin
Lower fees can fund better offers without giving away the farm.
Payment costs matter, especially on fuel. Liquid Barcodes supports mobile pay at the pump and ACH debit through Stripe, so you can reward customers more when they use a lower-fee payment method. You can also run a price rollback experience where the price rolls back on the pump when the customer pays with ACH debit. The savings are obvious in the moment, and easy to communicate.
PUMP-TO-STORE CONVERSION
Turn fuel stops into inside sales
Fuel drives the visit. The store drives the profit.
Fuel loyalty shouldn’t be fuel only. Liquid Barcodes uses fuel purchase history to help you drive inside conversion. Spot customers who fuel but rarely come inside, then send targeted offers to drive inside sales—beverages, snacks, foodservice, and car wash. Add automated follow-ups so you’re building habits over time, not just chasing one-off redemptions.
CAR WASH
Sell more washes—with simpler code delivery
Increase wash add-ons and streamline how codes get delivered.
Fuel is operationally complex: forecourt hardware, site-by-site variation, and real-world rollout constraints. Liquid Barcodes fits common forecourt ecosystems and follows proven standards, so you can deploy and scale without turning every site into a custom project. The result is a fuel loyalty program that feels modern for customers and stays supportable for store teams.
ROLL-OUT READY
Built for multi-site reality
Because “works in a demo” isn’t the same as “works across 250 sites.”
Fuel is operationally complex—forecourt hardware, site-by-site variation, and real-world rollout constraints. Liquid Barcodes is designed to fit common forecourt ecosystems and standards-based approaches so you can deploy and scale without turning every site into a custom project. The result is a fuel loyalty program that feels modern for customers and stays supportable for store teams.
Make fuel loyalty a profit driver—not just a discount
Win the fuel stop. Then grow profit inside.
Competitive fuel rewards customers understand instantly
Stacked programs that help you win locally on branded forecourts
Built-in plays to drive inside sales and car wash add-ons
ACH debit and price rollback on the pump to protect margin