From Thousands to Hundreds of Thousands of Users

When Han-Dee Hugo's launched its loyalty mobile app in June 2024, the North Carolina-based convenience store chain had one clear goal: build a loyalty program that customers would actually use. In under two years, they’ve witnessed outstanding adoption and engagement!

Starting with approximately 35,000 members in May 2025, the Han-Dee Hugo's app grew to nearly 270,000 loyalty members in February 2026  — a staggering 631% increase in just 10 months. That kind of growth doesn't happen by accident. It's the result of a well-designed app experience, consistent in-store and digital promotion, and a loyalty platform built to keep members engaged over time.

Today, the Han-Dee Hugo's app is active across 119 stores throughout North Carolina, with an average of more than 2,000 members per store. This is a clear signal that loyalty is resonating at the local level, not just on a company-wide dashboard.

Han-Dee Hugo’s Loyalty App is Easy to Join

 
Han-Dee Hugo’s ensures new loyalty members can easily join their loyalty program and redeem rewards. Using a simple phone-number signup in the app or at the register PIN pad, customers can show up, earn, redeem, and get on their way quickly. Han-Dee Hugo’s attributes the outstanding growth to this simple, frictionless process.

Member count alone doesn't tell the full story. What matters to Han-Dee Hugo’s is that members are showing up, opening the app, and actually redeeming rewards. For Han-Dee Hugo's, the engagement numbers are just as impressive as the growth numbers. 

Active Members, Real Engagement

In January 2026, the Han-Dee Hugo’s loyalty app recorded 53,242 app openings; a direct measure of how often loyalty members are actively interacting with the brand between store visits. During that same month, members redeemed 103,061 rewards, averaging 866 redemptions per store. That's not a passive loyalty program. That's an engine driving repeat visits and purchase behavior.

Because of the engaging features like club cards, giveaways, and rewards discounts, members clearly find great value in the loyalty app. Coming soon, daily games are expected to draw in even more users.

Redemption growth over the past six months has climbed 85% (August 2025-January 2026), reinforcing that member engagement is not plateauing; it's accelerating.

Perhaps most telling, 41% of Han-Dee Hugo's loyalty members were active app users in the last month. Nearly half the members engaging within 30 days is a strong sign the program will stick around. 

"Launching our loyalty program with Liquid Barcodes has completely changed how we connect with our customers. The growth we've seen in members and redemptions in such a short time has exceeded our expectations, and we're just getting started." — Abbigail Clark, Digital Marketing & Media Director, Sampsson Bladen Oil Company

Han-Dee Hugo's was Built for Convenience, Designed for Growth

Han-Dee Hugo's is a division of Sampson Bladen Oil Company, headquartered in Clinton, North Carolina. Established in 1936 and operating in the convenience store market since 1980, the company has grown to 125 convenience stores across the state, with 25 car wash facilities and numerous Subway and Little Caesars locations.

In partnership with Liquid Barcodes and Rovertown, Han-Dee Hugo's launched an app experience centered on what convenience customers actually want: fast, rewarding, and easy to use. The app features stamp cards for drink purchases, birthday and friend referral rewards, a store locator map, and gamification elements that keep members coming back.

Han-Dee Hugo's runs on Verifone's point-of-sale system, and Liquid Barcodes' Verifone loyalty integration certification ensures seamless connectivity between the app and in-store transactions with no friction for the customer and no operational headaches for the retailer. The platform also integrates with product scan data to ensure age-restricted products are marketed accurately and in compliance with reporting requirements.

The Customer Success Manager Behind the Success

At Liquid Barcodes, we deliver loyalty and subscription programs that do more than just perform; they inspire deeper customer connections, boost predictable revenue, and accelerate business growth. Beyond our intuitive mobile solutions, it’s the hands-on partnership with a dedicated customer success manager that truly sets our clients apart, guiding them every step of the way toward standout results.

As soon as we partner with a new retail customer, retailers work with our onboarding team to prepare for the program launch. When the app is ready to go live, retailers opting for our customer success services are connected to Cody Schneider, U.S. customer success manager, who will establish weekly meetings and assist with implementing tools such as a campaign calendar and push notifications.

Cody has helped customers like Han-Dee Hugo's grow exponentially! Listen to the first installment of “Inside Liquid Barcodes Customer Success Stories” to hear more.

Cody has an excellent track record of helping customers significantly increase their app performance and develop effective promotions. Don’t just take my word for it, listen here as Cody explains his well-practiced process.

About Liquid Barcodes

Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.

Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention, translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool, when you work on increasing basket size and visit frequency.

Learn more about Liquid Barcodes at liquidbarcodes.com.

About the Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for over two decades, with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to communications. Schnare currently hosts the popular Future of Convenience podcast, produced by Global Convenience media group.