Gamified Loyalty Boosts Business Metrics

Liquid Barcodes is deeply committed to investing in gamification as we experience this to be a key part of driving engagement in the loyalty programs we power for convenience retailers. This commitment isn’t about simply creating games for the sake of it. It’s because we’ve seen firsthand that gamification delivers real results.

Maxol Release Christmas Campaign

Maxol’s 240+ stores and service stations are located throughout Ireland. As Ireland’s largest family-owned forecourt and convenience retailer, Maxol launched Ireland’s first-ever fuel pay loyalty app in early 2022.

For the 2024 holiday season, Maxol released a scratch card game that users can play daily. The campaign will last for 12 days and each day, members will have the chance to win a product. If they don’t win, there is a consolation prize (a gold star).

To become a Gold member in the Maxol program and receive additional rewards, members need to collect 10 gold stars within 90 days, earning one gold star each time they spend €5 in-store or €30 on fuel.

k kiosk and avec Celebrate Christmas All Month Long

k kiosk, operating in Switzerland, Germany and Luxembourg, and avec, in Switzerland and Germany, display beautiful welcome screens, offering users scratch card games, too. Both apps are designed in the brand’s unique colors for the 2024 holiday season.

The goal for holiday campaigns is to increase app opening rates and encourage in-store visits. Members will purchase additional items when visiting to complement the free item they won. And, gaming is fun – winners want to keep winning and will keep playing!

Brezelkönig Celebrates More than Christmas

Brezelkönig, a popular Swiss food service chain of stores that sells delicious hand-made pretzels in over sixty locations, offered an Advent quiz game in 2024 with weekly games leading up to Christmas.

App users can guess from four choices on each weekly topic, winning prizes to redeem in-store. With beautiful graphics to warm hearts, Brezelkönig hopes members warm their bellies by purchasing additional warm beverages, too!

Finland's R-kioski Gets Festive

R-kioski Finland also released an Advent scratch card game, running from December 1 - 24th. This modern red snowflake reveals stockings, treats, and more, allowing winners to play to win cool (and warm!) prizes.

How Can Gamification Help Your Business Grow?

With lots of game templates and gamified promotional mechanics, your customers will experience that being loyal to your stores is simply fun.

Our gamification solution contains various games, such as a Scratch Card, Spin & Win, Slot Machine, and Quiz. The games are usually set to be played daily, so the consumer has your brand in their hand daily.

Use gamification as stand-alone campaigns with product rewards or add even more fun and engagement to one of our loyalty program foundational products – Rewards or Subscription – and reward players with points, stamps, and subscription rebates.

Using a new, state-of-the-art platform, Liquid Barcodes offers additional games with bright colors, haptics, and more to amplify the user experience!

About Liquid Barcodes

Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.

Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members’ attention. Increased attention, translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool, when you work on increasing basket size and visit frequency.

About the Author

Carolyn Schnare, Chief Content Officer, Liquid Barcodes

Carolyn Schnare has been involved with the convenience retailing industry for two decades with extensive knowledge of customer engagement and marketing, sustainability, and community outreach. Before Liquid Barcodes, Schnare worked at NACS (National Association of Convenience Stores) in a variety of roles from event production to membership and most recently as Director of Strategic Initiatives and host and producer of the popular industry podcast, Convenience Matters. Schnare currently anchors the popular Future of Convenience podcast, produced by Global Convenience Store Focus media group.