17 September 2026

FOR IMMEDIATE RELEASE

Pony Express Launches Pony Express Rewards App

The 3-store convenience store chain with locations in Nebraska and Iowa brings points-based rewards, fuel savings, and daily games to customers across its network.

PonyExpress-4C
  • Loyalty Program

Carolyn Schnare

Chief Content Officer

Press releases

Pony Express, a convenience store chain serving customers in three stores in Nebraska and Iowa, has launched the Pony Express Rewards app, powered by Liquid Barcodes, the leading loyalty platform for convenience retailers. Now available on iOS and Android, the app gives customers a faster, more rewarding experience at the pump, in-store, and beyond.

The Pony Express Rewards app features:

  • Points: Members earn 10 points for every $1 spent in-store, 5 points per gallon of fuel, and 8 points for every $1 spent on certain tobacco products. New members also get 10 cents off per gallon of fuel at registration.
  • Rewards: Members redeem points in the app's Rewards Shop for free items and coupons. Once a reward is claimed, the coupon is saved to the member's account.
  • Games: Members can play games daily in the app for a chance to win points, prizes, and deals.
  • Club Cards: Buy 10, get 1 free coffee and energy drink; buy 5, get 1 free fountain drink.
  • PIN Pad Registration: In addition to scanning their loyalty barcode in the app, members can identify themselves at checkout or the fuel dispenser by entering their phone number on the store PIN pad.
  • Additional Rewards: Earn extra rewards for referring friends, birthdays, and app-exclusive offers.
  • Customer Success Support: Pony Express works directly with the Liquid Barcodes Customer Success team on program launch, campaign planning, and ongoing development to keep the loyalty program active and relevant as customer engagement grows.

"Every time a customer fills up or steps into one of Pony Express stores, we want that visit to feel like it's worth something extra. Whether saving a few cents on every gallon, earning points toward a free coffee, or playing one of our daily games, we built this app to make the everyday stop at Pony Express a little more rewarding. With Liquid Barcodes, we found a partner that could cover all of our loyalty needs with their full-service platform, and we are thrilled with the upgraded look and feel of our app. Nebraska and Iowa are home to us, and this app is our way of saying thank you to the customers who have supported us here for years," said Nicolette Mayfield, Senior Manager, Retail Operations, Pony Express.

Mats Danielsen, CEO of Liquid Barcodes, added, "Pony Express is an essential member of communities in Nebraska and Iowa, and that is exactly what a loyalty program should reward. We are proud to help them bring everyday rewards to the customers who count on them at the pump and in the store."

The Pony Express Rewards app is available on the Apple App Store or Google Play.

About Pony Express
We are a chain of value-priced convenience stores in Nebraska and Iowa. You’ll find quality discount fuel, tobacco, groceries, and sundries, as well as a wide selection of drinks, snacks, and hot food – all served in a fast, friendly manner in clean, comfortable stores.

About Liquid Barcodes
Liquid Barcodes is the leading loyalty platform for convenience retailers. Unlike other solutions, ours has been designed from the ground up to retain member engagement and activity. Every aspect, from the fundamental system architecture to the small details that make our loyalty apps such a joy to use, is crafted to ensure a highly personalized, gamified experience.

Our loyalty programs are so engaging and visually appealing that members remain active over time, making us better than any other solution at retaining your members' attention. Increased attention translates into increased impact. Ultimately, these differences will make your loyalty program a more powerful and effective tool when you work on increasing basket size and visit frequency. Learn more about Liquid Barcodes at liquidbarcodes.com.

For more information, contact: 
Mats Danielsen, CEO, mats.danielsen@liquidbarcodes.com