FastLane offers customers a subscription option for monthly subscription car and truck washing with the goal of delivering a frictionless and contactless solution for customers, as well as building recurring revenue for the business. 

FastLane is the first in the Midwest US to offer a truck wash subscription program, opening up a whole new revenue stream for fleet customers in a bay that is large enough to service semi-trucks and trailers, fuel tankers, motorhomes, travel trailers, equipment on flatbed trailers and more.

Warrenton Oil Company commented, “We are excited to offer not only a fast and easy car wash subscription program but our region’s first truck wash subscription program. Customers are pleased to know they have full access to purchase and manage subscriptions from their mobile device, not in person like most car wash tunnel competitors.”

The Challenge

FastLane recognized growing demand for mobile-enabled wash services that extend beyond standard passenger vehicles to include trucks and commercial vehicles. The company sought to introduce subscription offerings that would:

• Support both car and truck wash customers.

• Deliver a mobile-first, frictionless subscription experience.

• Generate predictable, recurring revenue.

The Solution

FastLane partnered with Liquid Barcodes to integrate subscription functionality into its mobile app, enabling customers to enroll in car wash and truck wash plans with simple, digital access and automated billing.

Key Features Include:

• Separate Subscription Tiers — Dedicated plans for cars and trucks.
• Contactless Digital Access — App-based subscription enrollment and redemption.
• Recurring Billing — Automatic monthly payments for convenience and predictability.

About Warrenton Oil Company

Warrenton Oil Company, headquartered in Truesdale, Missouri, operates 59 FastLane convenience stores throughout the state in addition to WOCO Transportation LLC, hotels, food service operations, and car and truck washes. Warrenton Oil Company operates 17 car wash locations and one FastLane Truck Wash location.

Learn more about FastLane at Refuelyourday.com.