The Hub Convenience Stores got its start in 2011 in Dickinson, North Dakota, to support the Fitterer Oil fuel distribution network. A year later, Dickinson native and convenience industry veteran Jared Scheeler partnered with the Fitterers, and The Hub was born. Today, the company operates five locations in Dickinson, Hazen, Beulah and New England, built around sub-brands like The Grind Coffee and The Chill Refreshments, alongside Godfather's Pizza and made-to-order foodservice.

The Hub wanted a way to reward its most loyal customers and keep them coming back.

The Challenge

The Hub competes with national fuel brands and other convenience chains across western North Dakota. To stand out and deepen customer relationships, the company identified a few key priorities.

• Replacing informal loyalty tools. The Hub wanted a modern, mobile-first way to reward customers rather than relying on manual or in-store-only promotions.
• Unifying fuel, point of sale and loyalty systems. With locations built around fuel and in-store purchases, The Hub needed a program that worked seamlessly across every part of the business.
• Standing out in a competitive fuel market. The Hub wanted a program that rewarded loyal customers and encouraged a clear reason to choose The Hub every time.

The Solution

To meet these goals, The Hub partnered with Liquid Barcodes to build HubPerks, a loyalty mobile app available on iOS and Android across all five Hub locations. The app gives customers a faster, more rewarding experience at the pump, in-store and beyond.

Key Features

• Subscription Beverage Program - Members can subscribe to receive one fountain soda or coffee daily with the monthly subscription program.

• Loyalty Points & Rewards - Members earn points by becoming a member, purchasing fuel and in-store items, referring friends, and joining a subscription program. Points redeem at a rate of 100 points for a $1 discount. Members can top off by purchasing additional points, and those with 500 or more points get an additional 20 percent discount. 

• Stamp Cards - Members earn stamps toward free items in categories including beverages, donuts, pizza and other foodservice.

• Fuel Loyalty - Members save 3 cents per gallon on fuel purchases every day.

• Gamification - Members can play games such as Spin-and-Win to earn bonus points, free products and prizes.

• Coupons - Members receive digital coupons redeemable in-store.

• Tobacco Loyalty - Age-verified members receive manufacturer-funded tobacco discount offers on a variety of popular brands when they identify as a loyalty member after completing a secure verification process.

• Store Locator - Members can find the nearest Hub location within the app.

• Customer Success Support - The Hub works directly with the Liquid Barcodes Customer Success team to drive program performance, member engagement, and long-term loyalty growth.

"Our customers are the reason The Hub has grown from one store in Dickinson into a name people trust across western North Dakota. Working with the Liquid Barcodes team, we built HubPerks from the ground up, tackling complex integrations across our fuel, POS and other systems to make sure every part of the app works the way our customers expect. HubPerks lets us give something back every time they visit, whether that's a few cents off a gallon of gas or a free stamp toward their favorite drink."

Jared Scheeler CEO, The Hub Convenience Stores

About The Hub Convenience Stores

The Hub Convenience Stores operates five locations across western North Dakota, in Dickinson, Hazen, Beulah and New England. The company traces its roots to 2011, when Chris, Gregg and Todd Fitterer purchased property in Dickinson to support the fuel distribution network of their company, Fitterer Oil. In 2012, the Fitterers connected with Dickinson native and convenience industry veteran Jared Scheeler, and the partnership led to the creation of The Hub. Today, The Hub serves North Dakota communities with fuel and convenience offerings built on clean facilities, strong security and a focus on customer service. Learn more at hubconvenience.com.