Moeve, the Spanish energy company formerly known as Cepsa, operates a large network of stations across Spain, Portugal, and Andorra, offering car wash services. In 2025, Moeve partnered with Liquid Barcodes to launch a car wash subscription in the Moeve gow mobile app, turning a routine stop into a quick, cashless experience.

The Challenge

Washing a car at a station has often meant digging for cash or waiting at a kiosk. Moeve wanted to remove that friction and provide convenience in one app. The effort supports a broader goal of becoming a more digital brand that is focused on giving customers the best experience.

The Solution

Moeve and Liquid Barcodes designed the car wash subscription to create an easy customer experience with every step handled digitally. Using the Moeve gow app, customers choose from four monthly plans and redeem a wash with a QR code, either at the station or directly at the wash.

Feedback from customers has been very positive. Customers appreciate the convenience and time savings, and the subscription is especially attractive to frequent users. 

Key Features Include:

• Four monthly plans:  Customers choose the subscription that fits their needs directly in the Moeve gow app.
  
  
• QR code redemption:  Customers redeem a wash by scanning a QR code, either at the station or directly at the wash.
  
  
• Cashless, one-app experience:  Customers subscribe and redeem in the Moeve gow app, with no cash and no waiting at a kiosk.
  
  
• Flexible promotions:  The Liquid Barcodes platform gives Moeve the flexibility to run promotions, such as a half-price membership for the first two months.
  
  
• Simple operations for staff:
  Employees no longer manage complicated transactions at the register. They have better visibility into what is happening and how the customer is doing, which gives them more time to focus on customers and quality.
  
  
• Car wash and EV charging subscriptions: The subscription model is established for both car wash and electric vehicle charging.
  

Read a recent Insight post to learn more about the Moeve program.

About Moeve

Moeve is a global and integrated energy company with more than 11,000 employees, dedicated to sustainable energy and mobility. Its ambition is to drive Europe's energy transition and accelerate decarbonization, both within the company and for its customers.  Moeve is one of the leading energy companies in Spain and operates businesses across five continents.

Learn more at moeve.com.