Narvesen is Norway's leading and longest-running convenience retailer, founded in 1894 by Johan Bertrand Narvesen. Today the chain operates more than 440 kiosks across Norway, serving roughly 200,000 customer visits a day, meaning on average every Norwegian visits a Narvesen location approximately 16 times a year. Part of the Reitan Convenience group, Narvesen selected Liquid Barcodes to power one of the most widely used retail apps in Norway.

The Challenge

Narvesen needed to meet increasingly digital customer expectations while providing a platform flexible enough to support both central campaigns and local franchisee-driven promotions. At the same time, the retailer wanted to become the preferred channel for supplier brands launching new products and needed gamification tools powerful enough to support product sampling at scale, including internal sampling so franchisee staff could experience new products before launch.

The Solution

The Narvesen app delivers digital stamp cards, prepaid cards, gamification mechanics, coupon offers and rewards including birthday rewards and recruit-a-friend. Customers can even choose their own birthday reward, adding a personalized touch that reinforces brand affinity.

The app functions as an important marketing channel for both the central Narvesen team and individual franchisees, who can run their own local campaigns. For supplier brand activations, Narvesen's gamification capabilities support mechanics such as Hurry, Chicken and scratch cards. Before a new product goes live publicly, Narvesen can use the app to sample the same product to all employees first, ensuring every franchise staff member has tasted it before it hits shelves.

This depth of capability has made Narvesen the go-to partner for brands launching new products in the Norwegian convenience market.

Key Features

• Stamp Cards: Customers collect digital stamps on a wide range of products, with the stamp card experience at the core of the Narvesen loyalty program.
• Prepaid Cards: The app supports prepaid card functionality, giving customers a convenient payment option integrated directly into the loyalty experience.
• Birthday Rewards: Members receive a birthday reward and can choose their preferred option, adding a personalized touch that strengthens the customer relationship.
• Gamification: Games including Hurry, Chicken and scratch cards engage customers and attract supplier brands seeking a high-reach channel to activate and sample new products.
• Recruit-a-Friend: Customers refer friends through the app, supporting ongoing membership growth across the network.
• Franchisee Campaign Tools: Individual franchise owners can run their own local campaigns through the platform alongside centrally managed promotions, giving the whole network flexibility without added complexity.

About Narvesen

in 2026, Narvesen turns 130, and sustainability and renewal of the chain are stronger than ever. With over 200 stores across the country, we work to make convenience sustainable and sustainability convenient.

Reitan Convenience is part of Reitan Retail, which has approximately 3,600 stores and kiosks in the Nordic and Baltic regions. Reitan Retail aims to phase out the use of palm oil in food products together with our suppliers by the end of 2028 at the latest. Narvesen's test lab is the chain's first store to completely cut out food products with palm oil and is therefore an important test in the work towards a palm oil-free range in the future.