Toot'n Totum Food Stores has been a cornerstone of communities across Texas, Oklahoma, Kansas, and New Mexico for more than 75 years. Headquartered in Amarillo, Texas, the chain operates nearly 100 locations offering convenience store essentials, its Fast'n Fresh food program, Express Car Washes, Car Care Centers, and quality fuel. Named CStore Decisions' 2026 Chain of the Year, Toot'n Totum has long held a reputation for putting guests first in everything it does. That same commitment to the guest experience drove the launch of the fully upgraded TNT Rewards app, powered by Liquid Barcodes.

The Challenge

Toot'n Totum had the brand equity, the store footprint, and the guest relationships. What it needed was a digital loyalty experience that could keep pace with all three. Managing multiple technology partners had created operational complexity, higher resource requirements, and a patchwork of system integrations. Toot'n Totum needed to consolidate, simplify, and accelerate.

• Fragmented Technology Stack - Working with multiple loyalty and technology vendors meant more integrations, more maintenance, and slower execution. Toot'n Totum needed a single platform that could handle every component of their loyalty program without the coordination burden of managing several separate relationships.
  
  
• Operational Complexity Slowing Innovation - Every new feature or update required navigating multiple vendor timelines. The team wanted to move faster, respond to guest feedback more quickly, and launch new program elements without being held back by third-party delays.
  
  
• Guest Experience Gaps Across Touchpoints - From the pump to the app to the store, guests expected a seamless, rewarding experience. Toot'n Totum needed a platform capable of connecting fuel loyalty, in-store rewards, mobile ordering, and more into one cohesive journey.
  
  

The Solution

To address these challenges, Toot'n Totum partnered with Liquid Barcodes and launched the upgraded TNT Rewards app, a full-service loyalty and convenience platform now available on iOS and Android. By consolidating onto a single end-to-end platform, Toot'n Totum gained the operational efficiency, integration depth, and partner support needed to deliver a program that rewards guests in ways that matter to them at every visit.

 

Key Features

• Fuel Loyalty: Guests earn 10 points per gallon on fuel purchases, with instant cents-off savings they can understand at the pump. Members also receive an additional 5-cent-per-gallon fuel discount every day, making every fill-up more rewarding.
  
  
• Loyalty Points and Rewards: Earn 20 points per dollar on eligible in-store purchases and redeem for exclusive discounts, free items, and personalized offers tailored to individual guests.
  
  
• Stamp Cards: Earn stamps across food and beverage categories and earn a free item after qualifying purchases, encouraging repeat visits and category trial.
  
  
• Gamification: Play daily games to earn bonus points, free products, and prizes, keeping guests engaged between visits and coming back for more.
  
  
• Tobacco Loyalty: Age-verified members receive manufacturer-funded tobacco discount offers through a partnership with Altria+, delivered directly through the app after completing a secure verification process.
  
  
• Order Ahead and Delivery: Guests can place orders for quick pickup or delivery through Toot'n Totum's FetchUm service, powered by Vroom Delivery, available at participating locations.
  
  
• Store Locator: Find nearby Toot'n Totum locations complete with on-site amenities and available offers, all in one place.
  
  
• Pinpad Registration: Customers can join the TNT Rewards program instantly at the fuel pump or inside the store by entering their phone number to earn and activate rewards immediately.
  
  
• Customer Success: Toot'n Totum works directly with the Liquid Barcodes Customer Success team to drive program performance, member engagement, and long-term loyalty growth.
  
  
• Coming Soon - Pump Activation with ACH Debit: Guests will be able to activate the pump from the app and receive an additional 5-cent-per-gallon fuel discount.
  
  

"Toot'n Totum has always put our guests first, and this app raises the bar for what they can expect every time they visit. Liquid Barcodes made the development process straightforward from day one. Their one-stop-shop loyalty and subscription platform gave us everything we needed to build a program that rewards our guests in ways that actually matter to them. Working with one vendor for all of our loyalty components has been a wonderful experience. In a market where every chain is competing for loyalty, this puts us in a position to win."

John Lutz, Vice President of Fuels and Marketing, Toot'n Totum Food Stores

 

About Toot'n Totum

For more than 75 years, Toot'n Totum Food Stores has served communities across Texas, Oklahoma, Kansas, and New Mexico with convenience stores, Express Car Washes, Car Care Centers, and fresh food options, including its Fast'n Fresh program. Headquartered in Amarillo, Texas, Toot'n Totum was named CStore Decisions' 2026 Chain of the Year. Our goal is to provide the most convenient locations, ready-to-eat foods, exceptional car care, and quality fuel with a Guest experience like no other. We do this through our team members' careful attention to our products, stores, and most importantly, our Guests! When you visit Toot'n Totum, it's not just convenience-you support your community and have been since 1950. Our Team Members are trained to do the right thing. We provide prompt, courteous service and always greet you with a smile. Learn more at tootntotum.com.