Q8 is the international brand of Kuwait Petroleum International, which operates more than 4,000 service stations across Europe. In Spain, Kuwait Petroleum España runs more than 100 Q8 service stations serving both private consumers and business customers, including fleet operators and professional drivers. Through a partnership with Liquid Barcodes, Q8 Spain replaced its physical points card with ClubQ8, a full digital loyalty app.

The Challenge

Q8 Spain's loyalty program had run for years on Q8 Tarjetísima Puntos, a physical points card tied to individual transactions. That model gave customers little visibility into their points balance and no way to engage with the brand between visits, at a time when drivers increasingly expect a digital, personalized relationship with the companies they use every day.

The Solution

Q8 Spain partnered with Liquid Barcodes to build ClubQ8, an app that replaces the Tarjetísima Puntos physical card with a complete digital loyalty experience.

Customers register, earn points automatically on fuel and in-store purchases, and track their balance and purchase history in real time within the app.

Key Features

• Tiered fuel earning: Members earn 5 points for every liter of regular fuel and 10 points for every liter of premium fuel.

• In-store earning: Customers earn 2 points for every euro spent inside the store.

• New member bonus: New members receive 100 bonus points when they join.

• Instant redemption: Points convert into credit that customers apply directly at checkout, whether at the pump or in-store.

• Gamification: Customers play games, access exclusive discounts and promotions, and use a store locator to find nearby stations.

• Personalized offers: ClubQ8 delivers exclusive promotions, personalized offers and special campaigns directly to members.

"Our goal is for ClubQ8 to transform loyalty into an experience that is more useful, more personal and more digital. For customers, this means greater savings and access to exclusive benefits. For Q8, it means building stronger, higher-value relationships that are measurable and better prepared for the future of mobility and energy retail."
- Abdullah Alroumi, Retail and Marketing Manager, Q8 Spain

About Q8 Spain

Kuwait Petroleum International, operating under the Q8 brand since 1983, refines and produces fuel, lubricants and other petroleum products outside Kuwait, with activities concentrated in Europe and the Far East. The company distributes fuel through more than 4,000 service stations across Europe. It has operated in Spain since 1991 through Kuwait Petroleum España, initially to grow its International Diesel Service business line, which serves national and international road transport companies through the IDS card. Kuwait Petroleum España also supplies fuel directly to resellers and service stations. Since 2000, Kuwait Petroleum International Lubricants has offered products in Spain under the Q8Oils brand, and since 2012, Q8 Aviation has supplied fuel to the airline market in Spain.