7-Eleven Sweden is part of Reitan Convenience and one of Sweden's leading convenience retailers, with close to 200 stores in cities and on the road as Shell/7-Eleven locations. Part of a network of more than 2,350 stores across Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia, 7-Eleven Sweden selected Liquid Barcodes to power its app and physical digital paper coupons.

The Challenge

Convenience retail operates on highly variable product margins, which makes blanket loyalty discounts a risky proposition. 7-Eleven Sweden needed a customer program that kept full margin control in place while still delivering meaningful engagement and rewards. The retailer also wanted an easy and low-friction way for customers to earn stamps without requiring them to remember to scan every visit.

The Solution

7-Eleven Sweden chose a product-oriented customer program where stamp cards serve as the primary value driver. The app delivers a wide range of offers, games and engaging content that reward customers above and beyond their stamp card activity.

Key Features

• Convenient Registration: Register using a phone number and PIN via SMS. Customers who register through payment terminals to receive digital receipts also receive stamps automatically on their stamp cards when paying with a registered payment card. This auto-stamp feature, developed in partnership with CNS and Swedbank Zamsos, gives the most loyal customers a seamless experience even when they forget to scan.

• Stamp Cards: Rewards members are engaged in a strategic onboarding sequence from the very beginning to get the most of their program. The coffee stamp card offers three tiers: Silver, Gold and "Heaven!"

• Short in-app surveys: Simple questions reveal customer preferences, which drive personalized content toward each customer's favorite stamp card.

• Coupon Campaigns: Campaigns using prepared templates can be scheduled months in advance and segmented to reach specific users, reducing operational workload significantly. 

About 7-Eleven Sweden

7-Eleven Sweden is operated by Reitan Convenience Sweden AB, which franchises 7-Eleven, Pressbyraan and PBX across Sweden. 7-Eleven has been present in Sweden since 1984 and today operates stores at high-traffic locations including metro stations, train stations, airports and shopping centers. The convenience offer includes coffee, bakery, freshly made sandwiches and wraps, pizza, hamburgers, hot dogs, cold beverages and ice cream.