The Buy2 mobile loyalty app is designed to reward customers and make everyday visits more engaging. Built on the Liquid Barcodes platform, the app gives customers a simple way to access promotions, collect rewards, and interact with the Buy2 brand.

As their name implies, Buy2 is focused on convenience and value. As the company grows its footprint across Oregon, its new digital loyalty program provides a way to connect directly with customers while modernizing how promotions and rewards are delivered.

Founded in 2004, Buy2 has expanded to more than 30 locations, offering fuel, convenience retail items, and quick food options designed for customers on the go. The company has built its reputation around competitive pricing and a straightforward shopping experience, with stores designed to serve busy customers looking for fast and affordable everyday purchases.

The Challenge

Buy2 wanted to introduce a loyalty program that would support stronger, longer-term relationships with customers while remaining easy for both shoppers and store teams to use. The company was looking for a digital solution that could replace traditional paper promotions and create a more consistent way to recognize and reward regular customers.

Key priorities included encouraging repeat visits, giving customers clear incentives to return, and providing a platform that could support a variety of promotions—from simple rewards to more interactive campaigns. At the same time, the solution needed to be flexible enough to grow with the company as new stores and promotions are introduced.

The Solution

Buy2 partnered with Liquid Barcodes to launch a fully branded mobile app powered by the Liquid Barcodes loyalty platform. The platform allows Buy2 to manage its loyalty program, rewards, and promotional campaigns through a single system while delivering a streamlined experience for customers.

The program is strongly supported by the Liquid Barcodes Customer Success team, which works with Buy2 on program launch, campaign planning, and ongoing development. This support helps ensure the loyalty program remains active and relevant as customer engagement grows over time.

Key Features

• Points and Rewards: Customers can earn 20 coins (points) for every $1 spent. 

• Shop: Members can redeem earned coins (points) on the app to purchase items like coffees, drinks, snacks and more.
• Digital Stamp Cards: Customers collect stamps for coffees and fountain drinks, awarding the 7th cup free after purchasing 6.

• Games: Interactive loyalty mechanics such as challenges or reward milestones can be introduced to encourage customers to participate regularly.

• Order Ahead & Delivery: The app supports ahead-of-time ordering for quick pickup and delivery through integrated partner Vroom Delivery (where available), enhancing convenience and driving additional sales.

About Buy2

Buy2 is a convenience store chain headquartered in Eugene, Oregon. Since opening its first store in 2004, the company has grown to more than 30 locations across the state. Buy2 stores offer fuel, convenience retail items, and quick food options designed for customers who want a fast and easy shopping experience.

The company focuses on delivering everyday value through competitive pricing and convenient neighborhood locations. With the introduction of its mobile loyalty app, Buy2 is adding a new digital channel for connecting with customers and delivering rewards that complement its in-store experience.