The Challenge

Sunshine Car Wash operates in a crowded US car wash market where price and convenience often drive customer choice. They wanted to stand out by creating a more engaging digital experience, encouraging repeat visits, and building recurring revenue with subscription plans.

The Solution

With Liquid Barcodes, Sunshine launched a branded loyalty app packed with features to grab customer attention and keep it.

• Gamification: Spin-the-wheel and scratch card promotions brought fun into the customer journey, rewarding both frequent and casual visitors.
• Subscriptions: Seamless in-app signup for unlimited wash plans gave customers convenience — and Sunshine recurring revenue.
• Automation & Personalization: Always-on campaigns ensured customers received tailored offers, win-back messages, and rewards that matched their behavior.

"Liquid Barcodes understood our challenge from day one. They helped us shape a clear subscription strategy and brought creative solutions to the table that set us up for success right from the start. 

Eddy Alvarez, Owner at Sunshine Gasoline Distributors

The Results

A loyalty app that drives measurable business impact:

🎯 Consistent participation in gamified campaigns
🚗 Significant growth in subscription sales
📱 Higher app engagement (open and redemption rates)
💰 Increased repeat visits and customer loyalty

"At Sunshine Gasoline, we strive to give our fuel and convenience customers a fast, easy, and enjoyable experience whenever they visit our stores. We strive to be more than just a fuel provider to our customers, we sell time and convenience and by offering the opportunity to quickly fuel up, pay and be on their way, we will be rewarding them with extra minutes in their day and savings in their wallets with the discounts they receive."

Eddy Alvarez, Owner at Sunshine Gasoline Distributors