Enmarket becomes the first in its market to offer customers monthly subscription car washing options with its new, state-of-the-art Marketwash mobile app. The goal is clear: to provide customers with a frictionless and contactless car care solution, setting Enmarket apart as a leader among the top convenience retailers.

Enmarket operates 25 Marketwash in-bay washes and looks forward to building recurring revenue for the business. Enmarket entered into the car wash business in the mid-1990’s and rebranded all car washes to Marketwash in 2015. A new location was built in Richmond Hill, Georgia in March 2023 while three additional locations will be added in 2024. Headquartered in Savannah, Georgia, enmarket operates 130 convenience stores throughout Georgia, South Carolina, and North Carolina.

The Challenge

Enmarket wanted to enhance its Marketwash car wash brand by introducing a digital subscription model that would improve customer convenience, increase engagement, and drive recurring revenue.

• Create a frictionless, contactless car wash experience for customers.
• Build predictable, recurring revenue through subscriptions.
• Differentiate its car wash offering with digital engagement features.

To achieve these goals, Enmarket needed a subscription platform that was flexible, engaging, and proven in convenience retail.

The Solution

Enmarket partnered with Liquid Barcodes to launch the Marketwash mobile app, enabling customers to subscribe to monthly car wash plans, purchase one-time washes, and engage with gamified experiences, all from a single mobile platform.

Key Features Include:

• Car Wash Subscriptions — Tiered plans designed for frequent and occasional users.
• Single Wash Purchases — One-time purchase options for added flexibility.
• Store Locator — Easy discovery of nearby Marketwash and Marketwash+ locations.

“Enmarket has long embraced technology to serve and engage customers and is looking forward to introducing the easy-to-use Marketwash app to provide a convenient, fast car wash experience,” says Matt Clements, enmarket’s President. He continues, “Our marketing and car wash teams had a great vision for this product that Liquid Barcodes helped bring to life. We are now excited to share it with our customers.”

About Enmarket 

Enmarket is a convenience retailer headquartered in Savannah, Georgia, operating more than 130 stores across the Southeast. In addition to its convenience retail footprint, Enmarket operates multiple Marketwash car wash locations and continues to invest in digital innovation to enhance customer experience.

Learn more about Enmarket and Marketwash.