Exprezo is a rapidly growing convenience store chain in Florida that positions itself as “Uniquely Convenient,” offering not just traditional convenience items made-to-order fresh food, specialty coffees, fresh bakery products, local and international beverages, and a suite of customer-centric services. The company’s commitment to elevated service and tailored experiences sets it apart in the C-store market. 

In pursuit of deeper customer engagement, higher visit frequency, and greater digital conversion, Exprezo launched the Exprezo Rewards app to bring loyalty, rewards, and convenience to customers’ fingertips. 

The Challenge

Exprezo operates in busy metropolitan Miami in southern Florida, competing with several branded convenience and major oil brands. In order to appeal to a broad array of customers, Exprezo identified several key business challenges.

• Lack of Digital Loyalty Engagement - Customers increasingly expect digital reward systems rather than punch cards or manual tracking. Exprezo wanted a modern, mobile-first solution to replace outdated analog loyalty tools and to increase repeat visits and engagement. 
• Limited Customer Insight and Personalization - Without data on digital behavior and purchase patterns, Exprezo couldn’t optimize its offers or tailor rewards. They wanted a data-driven loyalty engine to understand customer preferences and tailor promotions accordingly.
• Operational Complexity in Rewards, Ordering, and Delivery -Exprezo wanted to unify ordering, rewards, coupons, and delivery in one consumer experience. This demanded an integrated solution that minimized friction at checkout and improved convenience across multiple touchpoints.
  
  

The Solution

To address these challenges, Exprezo developed the Exprezo Rewards app, a comprehensive loyalty and convenience platform that enables customers to earn rewards, redeem offers, and engage with the brand more deeply.

Key Features

• Points-Based Rewards & Stamp Cards: Customers earn points or stamps for purchases on coffee and fountain drinks, in-store purchases, and friend referrals. Rewards include cash back, free coffees, and other perks tied to repeat engagement.

• Digital Coupons & Instant Redemption: Users receive and redeem digital coupons directly through the app. Free coffee Tuesdays, available only to app users.

• Order Ahead & Delivery: The app supports ahead-of-time ordering for quick pickup and delivery through integrated partner, Vroom Delivery (where available), enhancing convenience and sales velocity.

• Age-Restricted Product Delivery and Discount Offers: Through a partnership with Altria+, users can verify their age in the app and qualify for discounts on tobacco products. Age-verified users can order beer and alcohol products for pickup or delivery.

• Gamification: Daily games like Spin and win allow users to win free drinks, coffees and snacks.

• Store Locator & Personalized Balance: Members can locate nearby Exprezo stores and view their rewards balance, available incentives, and account status in one place.

About Exprezo

Exprezo is a one-stop-shop chain of convenience stores, but not a typical C-store, giving customers what they need where they need it. Besides the typical convenience store essentials, Exprezo stores have a wide selection of wine from all over the world, local, international, and craft beer, organic, and gluten-free products, American and Cuban coffee selection, full bakery with products baked freshly every morning, and cold and hot subs and a large variety of made-to-order foodservice.

Exprezo also provides other services for customer convenience, such as check cashing, money order, Western Union Money Transfer, direct utilities bill payment, Florida Lottery, and more. 

Learn more at Exprezous.com.