7-Eleven Denmark is Denmark’s leading convenience retailer with approximately 200 stores and partnerships such as Shell/7-Eleven and DSB/7-Eleven (Denmark’s national train operator). They have chosen Liquid Barcode’s technology to power their app and digital coupons in-store.

Customers who use the app benefit from a wide range of offers, games and exciting content that engage and reward, in addition to loyalty and prepaid cards.

Recruiting is primarily done in-store, in-app, using our recruit-a-friend concept or via the most popular mobile payment provider in Denmark, MobilePay.

Registration is easy with phone number and PIN SMS. Users who register in the MobilePay app automatically receive loyalty card stamps at 7-Eleven when paying with the mobile. Further, with app switch between the 7-Eleven and MobilePay apps a shop in app implementation has also been made allowing customers to purchase gifts that they send app-to-app to friends and family.

The Challenge

Due to the highly varying margins within convenience, 7-Eleven Denmark wanted  a product-oriented, digital customer program to have full margin control. 

The Solution

As one of Liquid Barcodes longest customers, 7-Eleven Denmark continues to develop and refine their mobile loyalty app to servesas a digital engagement hub, offering rewards, personalized offers, and interactive content.

Key Features Include:

• Digital Loyalty & Rewards – Stamp cards, prepaid cards, and rewards tracked in-app

• Simple User Onboarding – SMS-based registration with preference capture

• Personalized Offers – Algorithm-driven coupons based on behavior, time, and context

• Gamification – Interactive games like scratch cards boost engagement

• Campaign & Coupon Management – Templated, schedulable, targeted promotions

• Payments & Gifting Integration – MobilePay integration for payments, stamps, and gifting

• POS & Store Integration – Barcode scanning tied to NCR Retalix POS

• Gift Cards – Support for digital and physical gift cards

About 7-Eleven Denmark

7-Eleven is Scandinavia's leading convenience chain and has been in Denmark since 1993. Today, Reitan Convenience has more than 400 7-Eleven stores, of which 175 are located in Denmark. With more than 70,000 stores worldwide, 7-Eleven is the world's largest convenience and franchise chain. As part of the Norwegian Reitan, Reitan Convenience Denmark operates 7-Eleven in Denmark. Reitan also owns REMA1000, UNO-X and the kiosk chains Narvesen and Pressbyrån in Norway and Sweden. In addition, Reitan's portfolio includes kiosk chains in Finland and the three Baltic countries. This international presence ensures a wide range of easy solutions and service on the go throughout the Nordic and Baltic regions.

Learn more at 7-Eleven.dk.