Switzerland’s avec convenience stores are leaders in European technological innovation at highly frequented locations such as train and service stations. The diverse convenience formats offer fresh products for immediate consumption, open early and closing late, and in some cases, around the clock. 

The Challenge

avec wanted to encourage repeat visits and increase engagement across everyday purchases while appealing to on-the-go customers. The brand needed a digital-first loyalty solution that was easy to use and rewarding at every visit.

The Solution

Liquid Barcodes powered the avec Bonus app, enabling customers to earn points on every purchase, collect digital stamps on featured items, and engage with games and offers that drive ongoing participation.

Key Features Include:

• Points - earned per franc spent
• Digital stamp cards - on select products
• Reward shop - with redeemable offers
• Interactive games - increase engagement

About avec

The avec convenience stores add to the offering at highly frequented locations such as train and service stations. With its extensive range, the convenience format offers fresh products for immediate consumption, from early until late or also round-the-clock in some places, 365 days a year. The offering is adjusted to customers’ needs depending on the time of day. Valora operates avec express at locations with smaller sales areas.

The avec story goes back to the joint-venture of Migros, SBB and Valora in 2000. In 2005, Valora acquired some of the stores. The brand and shopping concept were fully revised in 2018. Following conversions of k kiosk sales outlets at SBB locations, the cooperation with service station operator Oel-Pool / Moveri and the expansion to further new sites, avec will become the format with the largest network of convenience outlets in Switzerland by the end of 2023 with around 370 stores.

Learn more at avec.ch.