With more than a century of serving Irish customers, Maxol’s 240+ stores and service stations are located throughout Ireland and have enjoyed global recognition for their best-in-class operations, store design, and offers. Maxol has been recognized several times by NACS, the global association representing convenience and fuel retail. CEO Brian Donaldson was named the 2024 NACS Industry Leader of the Year and Maxol was awarded the 2022 NACS European Convenience Retailer of the Year (Ballycoolin site) and the 2021 NACS European Convenience Retail Best of the Best Store Award (Newbridge site).

The Challenge

Maxol sought to deepen customer engagement and modernize its loyalty strategy while introducing mobile fuel payment to the Irish market. The brand needed a scalable digital solution that could reward fuel and in-store purchases and differentiate Maxol from competitors.

• Increase customer frequency and spend.
• Reward loyalty with meaningful and fun incentives.
• Provide personalized engagement across all stores.
• All customers to pay for fuel at the pump rather than having to go inside to pay.
• Modernize the customer journey with mobile convenience.

To achieve these goals, Maxol needed a loyalty platform that was flexible, engaging, and proven in convenience retail.

The Solution

Liquid Barcodes delivered a mobile loyalty app that integrated FuelPay with digital stamps, star rewards, and customer engagement tools. The app created a seamless experience for earning and redeeming rewards while simplifying payment at the pump.

Key Features Include:

• Mobile FuelPay - a first in Ireland for fast, contactless fueling at the pump.
• Digital stamp cards - reward frequency of purchases.
• Star-based rewards - earn stars for purchase and progress to higher tiers.
• Gamification - earn discounts and free products.
• Station finder - find locations throughout the country.

About Maxol

Maxol is Ireland’s largest family-owned forecourt and convenience retailer, known for award-winning store design and customer experience. The loyalty app reinforces Maxol’s commitment to innovation and everyday value.

Learn more at Maxol.ie.