Nisqually Markets, a Washington state-based chain of convenience stores and fueling stations, launched its new loyalty mobile app, Go! Nisqually Markets, in early 2025. In the early days of their new program, the number of registered members grew by 74% in just 90 days! The growing, community-focused chain had more than 10,000 loyalty members in just 3 months since launching their app.

Challenge

Nisqually Markets sought to enhance customer engagement and loyalty by introducing a modern, mobile-first experience across its convenience retail locations. The innovative retailer sought to:

• Drive repeat visits and increase customer lifetime value through digital rewards and subscriptions.
• Simplify loyalty and subscription redemption across in-store and fuel purchases.
• Increase app engagement through interactive features such as games, stamps, and referrals.

Solution

Nisqually Markets partnered with Liquid Barcodes to launch the Go! Nisqually Markets mobile app unifying loyalty, subscriptions, gamification, and analytics into a single digital platform.

The app supports all Nisqually Markets locations and enables a deeper, more engaging relationship with customers.

Key Features

• Rewards & Digital Stamp Cards — Customers earn stamps on qualifying purchases and redeem them for free items.
• Daily Games — Interactive games encourage daily engagement and reward participation.
• Beverage Subscription Programs — Monthly subscriptions for coffee and fountain drinks create recurring revenue and habitual visits.
• Referral, Birthday & Registration Rewards — Incentives that drive new user acquisition and ongoing engagement.
• Real-Time Analytics & Insights — Actionable reporting supports data-driven decision-making.
• POS Integration — Seamless integration with existing point-of-sale systems.

About Nisqually Markets

Nisqually Markets is a Native-owned convenience store and fuel retailer serving the South Puget Sound region of Washington State. The company operates multiple convenience store formats and is deeply rooted in the cultural traditions of the Nisqually Tribe, with a strong focus on community, service, and innovation.