The Smith Oil Company loyalty program rivals, if not exceeds, the apps of some of its largest regional competitors featuring digital stamps, fuel pay, store locator, friend referral, and more.

In late 2022, Smith Oil Company initially deployed a fuel pay mobile solution, also created by Liquid Barcodes, featuring a special fuel pay program that allows consumers to conveniently pay for fuel using the app. Customers simply drive in, open the app, choose the fuel pump number, link their bank account (once) which activates the pump, and fuel up and go.

The Challenge

Smith Oil partnered with Liquid Barcodes to launch a branded mobile app combining mobile fuel payment with a comprehensive digital loyalty program. The solution enabled customers to pay at the pump directly from the app while earning rewards, stamps, and incentives for continued engagement.

• Shorten payment friction at fueling

• Reduce costly credit card transaction fees

• Increase repeat visits and app engagement

• Replace outdated paper rewards with a modern digital experience

To achieve these goals, Smith Oil needed a loyalty platform that was flexible, engaging, and proven in convenience retail.

The Solution

Smith Oil partnered with Liquid Barcodes to launch a branded mobile app combining mobile fuel payment via ACH with a comprehensive digital loyalty program. The solution enabled customers to pay at the pump directly from the app while earning rewards, stamps, and incentives for continued engagement.

Key Features Include:

• Mobile fuel payment - one-time bank account setup using secure Stripe integration and ACH-only fee-saving payment.

• Digital stamp cards - programs for beverages, snacks, and coffee.

• Prepaid Cards - members can pre-pay for their favorite beverages.

• Gamification - Play games to win free products.

• Friend referral - incentives and bonus offers for sharing.

• Tobacco discounts - age-verified discounts for tobacco products available.
  
  

• Easy PIN Pad registration - new users simply sign up and they're earning rewards.

• Store locator and account management - users can find a Smith location while on the road.

About Smith Oil

Founded in 1969, Smith Oil Company is a family-owned fuel and convenience retailer operating across the Ohio Valley. Smith Oil Company is headquartered in West Virginia and operates twelve retail locations in both Ohio and West Virginia.

Learn more at Smithoil.com.